5 Excuses to Avoid For New Online Marketers

There’s a catchy saying in the self-help industry that goes, “If you want it, you’ll find a way. If you don’t, you’ll find an excuse.” While this is true to a very large extent, there are also factors such as fear, insecurity, social conditioning, etc. that play a role too.

Every year, thousands of people try their hand at making an income online. It seems so lucrative and easy. The thrill of making money while you sleep or sip cocktails in the Bahamas is irresistible. Being able to quit the job and tell the boss to shove it is a fantasy nurtured by many people who foray into the world of online marketing.

The sad truth is that the majority of them will fail. They’ll end up spending money, running in circles and never see a cent. While a lot of it is part and parcel of the learning process, the biggest reason most beginners never clear the initial hurdles is due to the excuses they tell themselves.

In this article, we’ll look at 5 of the most common excuses tossed around by beginners to explain why they’ve given up and decided that ‘it’s all a scam.’

1. I tried it and it didn’t work

This is the number one excuse of the lot. “I tried it all out… but I didn’t get any results!” So, it must be a scam, right?
Wrong! In most cases, they probably tried once or twice and quit. To succeed online, there is a learning curve. Failure is a part of success and not the opposite. You’ll need to try more and try harder.

If you published one Kindle book and expected to become the next, Stephen King, you’re going to be sorely disappointed. Keep trying until you learn the ropes and figure it out. Then and only then will you start seeing the money roll in.

2. Others will think I’m dumb

This is a very real fear. It’s especially true in the make money online niche where you’re creating products and there is always the possibility that one of your product launches may flop.

All your peers’ eyes are on you. What do you do? All that effort gone to waste. You do not want to be judged by others… so you do nothing… and gain nothing. The truth of the matter is that it doesn’t matter what other marketers’ think.

When you do succeed, all failures will be forgotten and everybody will be focused on your success, and want to be your new best friend just to learn how you did it. You’re being judged no matter what. So, do what you need to do.

3. It’s not for me

Really? Then what is? There are a ton of ways to make money online. Are none of them for you?
You don’t wish to write books because you hate writing. That’s perfectly understandable. But how about domain flipping or eBay? Don’t like those either?
No problem. How about video marketing? Niche sites? Freelance sites?

You have so many choices. Find one that you like and focus on your strengths. Don’t worry about trying to shore up your weaknesses. You’re better off mastering your strengths and excelling in them. There is definitely a method out there that will suit you.

4. “But, Larry did it and he failed!”

Another excuse. Looking at someone else who failed and automatically believing that the same thing will happen to you is illogical. You may do a way better job than Larry did, whoever he may be.

Your work ethic may be much better. You may be more dedicated. You might have skills that he doesn’t have. Don’t assume that just because someone else tried and failed, their fate will be yours too. Have faith in yourself.

5. The timing is all wrong

There’s an old Chinese saying, “The best time to plant a tree was 20 years ago. The second best time is now.”
American author, Earl Nightingale, once said, “Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.”

These 2 quotes alone should tell you enough. If you want to make money online, the time is now. There’s no need to wait. Procrastination is the thief of time.

If you’re thinking, “It’s going to take me 10 months to write 4 Kindle books!”… Ask yourself this question – What’s happening at the end of these 10 months?

In most cases, the answer will be nothing. Don’t let the duration of the task scare you off. If you start today, in 10 months you’ll probably have 4 books published and making you money. You might even be a bestselling author.

If you don’t take the first step, 10 months later you’ll still be where you are, and you’ll look back and wish you had just done it.

These 5 excuses hold back thousands upon thousands of people. They can’t overcome their inertia and get started because instead of focusing on how they can do it, they’re focusing on why they can’t do it.

Action is the foundational key to all success… and all success comes after you stop making excuses. So, grit your teeth, dig in your heels and take action today.

“To achieve greatness, start where you are, use what you have, do what you can.” – Arthur Ashe

3 Reasons Why Online Marketers Will Fail Without Self-Discipline

Self-discipline is your personal philosophy and one of the major determining factors in your life. When it comes to succeeding at an online business, your discipline will make or break you.
It is the set of the sail that will either take you to shores laden with treasures or it will crash your ship upon the rocks and bring you to ruin. It’s one or the other. There is no middle ground here. Self-discipline is everything.
Now let’s look at 3 reasons why online marketers especially need self-discipline in their lives.

1. You are your own boss

With a normal job, you have a routine. You need to report to work at a certain time and you know you have tasks to do. Failure to follow the rules and get the job done will result in negative consequences such as getting an earful from the boss or even getting fired. Your fear of the consequences will motivate you to follow the rules. Your self-discipline is derived from external sources and consequences
When you work for yourself, like most online marketers do, you’re your own boss. There’s no one to tell you what to do and all rules are set by you. While there is immense freedom here, you still need a routine for yourself.
You’ll still have tasks to complete and goals to meet. Failure to do so will mean a loss of earnings and financial stress. You need to plan your work and stick to the plan.
It takes a lot more effort to stay committed when there is no one breathing down your neck and the consequences don’t seem adverse. Yet, make no mistake here. There are negative consequences if you’re not checking your progress and results.

2. Keeps you focused

To make money online, you need to do more selling than buying. You’ve got to be a producer rather than a consumer. One of the biggest mistakes most beginner online marketers make is that they buy every product that they can get their hands on.
They do more learning and buying rather than taking any action. You must have the discipline to take action on what you buy. If you don’t have it, you’re going to spend money that you do not have on products that you do not need.
Marketers call it ‘shiny object syndrome’ but this is just another term to describe a lack of discipline.
If you decide not to buy anymore products till you’ve used and taken action on the ones that you’ve already bought, you’ll stick to it. No means no… and if you can’t keep your promise to yourself and you get tempted and cave in, it just means you lack discipline and you need to focus and work on it more.

3. Gives your life focus and balance

The hard truth is that online marketing is a very time-consuming undertaking when you’re getting it off the ground. The experts who are at the top of their game usually have the money and experience to outsource many tasks. They have systems that work smoothly without them having to be there every single day.
To get to this level takes time and most marketers are just not at this level yet. So, they spend hours in front of the computer at the expense of their health, leisure and relationships.
Discipline will ensure that you set aside time to work out and eat right. You’ll also spend quality time with your family and friends because relationships matter. Set aside some time for your hobbies too. All work and no play makes Jack a dull boy.
It’s a common refrain by so many marketers that they never have enough time to complete all their tasks. Yet, if they paid attention to what they were actually doing and figured ways to be more productive, they’d get a lot more done in a lot less time.
Discipline will keep you away from social media and have you focused on your work. When you’re giving your work your full, undivided attention, you’d be amazed at how much more you get done. Discipline will get you there.
Hide your phone, tell your family members not to distract you, block off social media sites, avoid having food close to your workstation, etc. When you work, you work. You don’t eat, talk, surf, sleep or idle around. Discipline is rarely enjoyable but almost always profitable.
By now you’ll realize that self-discipline will take your online business to the next level. More importantly, good discipline will lead to healthy self-esteem. You’ll have pride in yourself and the confidence in knowing that you keep your promises to yourself and that you’re capable of success because you’re worth it. This is priceless and the only currency to buy it is self-discipline.

6 Ways Marketers Can Increase Productivity

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Increase Productivity : Introduction

The biggest constraint that most online marketers face is a lack of time. Despite what the gurus say, most marketers just don’t seem to ever be in a situation where all they do is work 30 minutes a week while their PayPal accounts flood with cash.

Instead, most of them spend hours a day glued to their PC or laptop screens trying to make their online business work. Over time, they get overwhelmed and burned out. This idea of ‘easy profits’ seems to be an illusion that will never materialize.

The hard truth of the matter is that if you wish to reach the stage where you have a passive income that rolls in like clockwork, you’ll need to do a lot of work in the beginning. You need to set up automation systems and have a plan and schedule that you assiduously follow.

Over and above all, you must be as productive as humanly possible. Many beginners spend hours in front of the computer but get nothing done. They spin their wheels faster than a car in a Vin Diesel movie and yet go nowhere. They mistake activity for work.

Time and energy is expended on things that don’t matter. All their effort is spent on learning instead of doing. They’re not productive where it matters and that’s why their efforts don’t matter.

In this article, you’ll discover 6 tips to increase productivity. It’s imperative that you put them into practice so that you can get more done in less time. If you’re after the ‘laptop lifestyle’ where you earn an income while you sip cocktails by the beach, being productive is the most important skill to master.

1. Breaking Away from Social Media

Schedule specific times of the day where you’ll check your social media sites like Facebook or Instagram. As an online marketer, you’ll be on the computer a lot. It can be very tempting to sneak off and check your Facebook feed only to realize that you’ve wasted 45 minutes reading political posts and the vitriolic comments of people engaging in pointless debate.

As an online marketer, time is money. Facebook can be a major ‘time suck’. So, only check your social media at specific times for specific durations. If you’re addicted to it, you can enable the Chrome extension ‘Stay Focused’ on your browser. This will restrict time that you spend on sites that distract you. There are many other similar apps too. Find one that works for you and limit your time on social media.

To generate an income online, your focus should be on income generating activities. The cat videos and inane political debates can wait.

2. The 2-minute Rule

The 2-minute rule is a very simple rule. If you have a task that can be completed in 2 minutes, get it over and done with then and there. If you have an email to answer and you can do it in 2 minutes, reply that email.

If you have a plugin to install on your website and it takes a minute, do it quick. You do not need to make a to-do list and put all these little tasks on it.

Clear off all the little tasks quickly. This will reduce your feeling of overwhelm and you’ll have less work carrying over each day.

3. Delete, Delete, Delete

Deleting your emails and old files off your hard drive is akin to decluttering in real life. When clearing your emails, delete whatever you do not need. If something catches your eye, move it to a Keep In View folder “KIV” and come back to it when you’re free.

If you’ve bought infoproducts, delete them off once you’re done going through them. Ideally, you should take down written notes that summarize these infoproducts into a streamlined blueprint for you to take action on.

Don’t turn your hard drive into a cemetery for digital products. Delete whatever you don’t need and be merciless about it. By removing all the ‘noise’ you’ll only have to face what you need to focus on.

4. Quit Multitasking

As mentioned earlier, you must have focus. With focus comes productivity. Don’t have 27 tabs open in your browser so that you can keep track of many things all at once.

If you’re writing a blog post, give it your full attention till it’s done. Checking your website statistics? Focus on that instead of trying to listen to an audio track about traffic generation at the same time.

Your workflow should basically be you focusing on the income generating tasks that take up the most time. This will be followed by completing secondary tasks that support your business. Then you can set aside time for learning what you need to and finally, everything else that is less important.

One task at a time and you’ll complete them in record time.

5. Removing Distractions

Some people work better with music, some prefer background noises and some prefer total silence. You must know what works best for you. Usually, silence is the best.

However, many people prefer going to a café and working from there. They like the sound of the hustle and bustle. Yet, the constant movement of people can be very distracting.

You’re better off using a site like https://coffitivity.com/ that recreates the ambient noises. So, you have the background noise without the physical distractions.

If you work from home, make sure your family knows when to give you space to work on your business. You need total focus when you’re working. That’s the only way to be productive.

6. Work in Batches

This is a very useful tip. It means doing several similar tasks at the same time. For example, if you have 5 blog posts to write per week, batching your work will mean doing research for all 5 posts at once. When you sit down to write, you’ll be able to write all 5 posts much faster. Instead of researching for one post then writing it and then researching the next one and so on.

The same applies to all other tasks too. Doing video marketing? Edit all your videos at once. Upload all of them at once. Optimize all of them at once. Doing your tasks in batches will save you a lot of time spent going back and forth.

Batching is similar to doing work in a factory line repeatedly. You’ll be doing the same task over and over. You’ll get faster at it since it’s a routine and you don’t have to keep switching tasks and thinking too much.

Adopt the 6 tips to increase productivity above and you’ll notice that you get more done and free up time for yourself. Of course, there are many other tips such as outsourcing, time management, task management and much more. However, for starters, implement the 6 tips above and you can move on to the rest later.

Productivity is not just about doing more. It’s about creating more impact with less work. Get more productive today!

6 Time Tracking Tips for Online Marketers

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6 Time Tracking Tips for Online Marketers – Introduction

Time Tracking Tips : Running an online business can take up all your time if you let it.

Thousands of online marketers always find themselves struggling to catch up. There are a ton of things to do and never enough time to do them all.

When you’re not tracking your time and tasks, everything is going to seem more chaotic and stressful than it really is. You’ll feel like you’re constantly behind the eight ball and struggling to keep up.

In reality, once you actually focus on what matters and write them down, you’ll discover that it’s all manageable and that’s half the battle won. Most marketers will find that their productivity skyrockets once they’re assiduously tracking their time.

Initially, it may seem like a hassle. However, once you see where your time is going, you may be shocked at just how many precious minutes slip by your fingers while you check your Facebook notifications or entertain a close friend’s gossipy phone call during your working hours.

There’s a difference between being busy and being productive. The 6 tips below will help you discern the difference and take your game to the next level.

1. What’s your goal?

This is the most important question you need to ask yourself. If it’s to own a profit-generating blog, common sense will indicate that most of your efforts will need to be dedicated to creating content and maintaining your blog.

You should not be spending the best part of your day watching mind-numbing webinars which are mostly pitch fests. Write down your business goal and plans. Everything you do should be geared towards the realization of your goals. Anything else is extraneous and only serves to distract.

If you only have 4 hours a day to spend on your online business because you have a day job, 3 of those hours need to be spent on building your business. Tasks like answering emails, reading the latest infoproduct you bought, etc. should just be kept for the last hour.

Set a timer and track how much time you spend working on your business. As long as the timer is ticking, you’ll not sneak off to check on your social media accounts or raid the fridge. Anytime you spend away from your tasks should not be counted. Pause the timer and restart it when you return.

In a few days, you’ll know exactly how productive you are. This will often come as a shocker to many marketers who discover that out of the 6 hours they spent in front of the computer, they probably only got real work done in 3 hours. The rest of the time was frittered away on inane activities that didn’t contribute to the bottom line.

What gets measured gets managed. Once you know where you’re losing time, you can get your act together and get real work done.

2. Your time is money

It’s easy to forget that your time has an opportunity cost. If you have a day job and work on your online business in the evening, this is time that you could spend with your family or on recreational activities. This is the opportunity cost of choosing to work online during your rest hours.

What you should realize is that you’re still working. How much are you paid an hour at your day job? That’s how much an hour you spend working on your blog costs. By following tip #1 above, you’ll have an idea how much time you’re spending on your business. Multiply those hours by what you’d get paid at your day job. This is the minimum amount your online business should be generating to cover your ‘salary’. Initially, when you’re starting off, you’ll not be making anything much.

However, in about 6 months to a year, your business should be reaping enough profits to justify your efforts. The juice must be worth the squeeze, and by tracking the monetary value of your time, you’ll have a good idea if you’re in the green or red.

3. Map out your time

This is a simple task to do. Take note of how many hours you have available to spend on your business. 4 hours? 6 hours? 10 hours?

Once you know how much time you have, you’ll be able to plan your schedule better. There’s no magic number of hours to aim for here. Just do the best you can with the time you’ve allotted to your business.

4. Prioritize

By now, you should know how much time you have, what it’s worth and what your goals are. However, even when it comes to attaining your goals, some tasks will take priority over others.

How do you know which are the ‘priority’ tasks? Simple. These are the ones you’ll not want to do. This is a very common issue that most people face.

They dread doing the tasks that really matter. It could be writing 3 posts for your blog, or recording a video for your YouTube channel… or analyzing your advertising stats. The mind will cook up excuses and you’ll find yourself doing other tasks that are less important just to avoid the ones you dread.

Your goal is to complete the tasks you dread first. Once these are done, you’ll breeze through the rest. Focus most of your effort and time on the tasks that will make your business profitable. Do these first because you’ll be most energetic and fresh to take them on.

5. Do what pays

You’ll discover over time that some tasks/clients/tactics bring in more money than the rest. This is the Pareto Principle at work. It states that 80 percent of your results will come from 20 percent of your efforts.

Once you know what activities are profitable, you can focus on them and multiply your efforts while weeding out the tasks that are unprofitable time suckers.

6. Know yourself

This is a very important tip. Do NOT work against yourself. If you notice that you are most focused and productive late in the night, then do most of your work at night. There is absolutely no need to wake up early at 5 am and groggily bang on the keyboard because so many ‘gurus’ claim that waking up early is the key to success.

It may work for them, but if your natural rhythm is different, it’ll be a struggle for you. When it comes to sleep patterns, some people are larks, and some are owls. Know which one you are and work accordingly. It doesn’t matter what time you work. What matters is how much work you get done.

The 6 tips above will help you streamline your tasks and keep your eye on your end goal. By doing what matters when it matters, you’ll be more productive and successful at what you do.

“The bad news is time flies. The good news is you’re the pilot.” – Michael Altshuler

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WP Engine secures $250M investment and announces revenue milestone

WP Engine, the world’s leading WordPress Digital Experience Platform, announced today a $250 million investment from Silver Lake, the global leader in technology investing, and the company’s achievement of more than $100 million in annual recurring revenue with over 75,000 customers globally, up 30 percent year-over-year.

Silver Lake’s investment in the company will help accelerate innovation on WP Engine’s Digital Experience Platform and fuel future growth internationally.

As part of the transaction, Greg Mondre, Managing Partner of Silver Lake, and Lee Wittlinger and Mark Gillett, Managing Directors of Silver Lake, will join WP Engine’s Board of Directors.

“We are partnering with Silver Lake because of their incredible track record as technology investors, their understanding of digital platform businesses like ours and because of the alignment in core values we share,” said Heather J. Brunner, Chairwoman and CEO of WP Engine.

“This partnership will help us further invest in our Digital Experience Platform and bring the power of our platform to WordPress users all around the globe.”

Founded in 2010, WP Engine is a market leader in one of the fastest growing segments of the Internet, providing digital solutions for companies of all sizes to build, manage and deliver compelling websites.

The company’s Digital Experience Platform is the world’s leading software and services solution for websites developed on the WordPress content management system (CMS), the preeminent open source software for website building that powers approximately 29 percent of the Internet, up from 13 percent in 2010.* Today, WP Engine powers more WordPress websites than all other managed WordPress hosts combined among the one million most trafficked websites on the Internet.

Pinterest Board Sections feature – Helps to organize your ideas

Pinterest Board Sections feature :

On Pinterest, the more ideas you find and save to your boards, the more ideas you have to try in real life. But if you’ve saved hundreds of ideas to a single board, it can be hard to find what you’re looking for.

That’s why we’re launching board sections—a new way to organize your Pins on Pinterest. Now you can save all your favorite ideas to a single board, organize them into sections and easily find them when you’re ready to try them.

We’ve been testing this feature with a small group of passionate Pinners, and their feedback inspired ideas to make sections even more useful. With the addition of some cool new features, we’re now ready to roll it out to everyone. Here are just a few of the ways we think they’ll help you stay organized.

Organize your ideas

To start organizing, go to one of your boards and tap “Add section.” From there, pick the Pins you want to add and voila—you’ve got a section! You can save new ideas to it like you always do, like using the Pinterest save button for your browser.

Need a little inspiration? Here’s how I’m using Pinterest Board Sections on my Seasons Eatings board.

Clean up your boards

Do you have separate boards for each room in your house? Or for each project you want to try? Now you can move all the Pins from your similar boards into one board with sections.

Just head to your board, tap “Organize” and pick the Pins you want to move.

Plan for the holidays

From party planning to wishlisting to getaway-ing, sections make it easy to get ready for the holidays. Here are just a few ways you can use them for your own holiday prep.

  • Secret shopping: Start a secret board with sections for each person who’s getting a gift this season

  • Friendly feasting: Organize your Friendsgiving board by main courses, sides, pies and wines

  • Lots of layers: Move your winter styles to a new board with sections for warm sweaters, tall boots, wool coats and more

  • Deck the halls: Light up your home with decoration ideas organized by each room in the house

Pinterest Board Sections feature is available for everyone on iOS, Android and web. Update your app to iOS version 6.38 or Android version 6.43 and head over to your profile to start organizing!

Article Source : Pinterest Blog

2018 could be the year Facebook banishes news from its feed

Will News disappear from Facebook news Feed ?

Publishers have a lot to gripe about when it comes to Facebook, from the platform choking off their referral traffic, dominating digital advertising and giving them whiplash with its constantly changing video strategy. But what if it got even worse?

In 2018, Facebook could take a step further and separate news from the Facebook news feed. It’s not a crazy idea. The platform tested a newsless news feedcalled the Explore Feed, in six countries outside the U.S., causing a major publisher freakout. (Facebook said it didn’t expect to roll out the test further.) In the past year, Facebook also launched Watch, a TV-like video tab; and prioritized Facebook Groups, communities for people who share interests or characteristics — also underscoring the idea of separating user interaction from other media content.

Other platforms have made moves to separate users’ messages from media and brands’ content. Snapchat redesigned its app to separate users’ Facebook news feeds from brands’ content. Instagram is testing a private messaging app, which would take peer-to-peer chat out of the main app. Twitter has its Moments tab, a dedicated home for news and entertainment stories.

Fundamental to the success of platforms like Twitter and Facebook is keeping users happy, and as such, they’re always running experiments to see if changes will get people to return more often and stay longer. Given a lot of news is negative or controversial, a feed with no news (unless it’s shared by a user) could be less contentious and more enjoyable for users. And another group that likes less controversy, of course, is another important Facebook constituency: advertisers.

“Sometimes people get really annoyed and confused when they’re reading about their cousin’s bar mitzvah or whatever and they see a very serious story afterward,” said Andrew Montalenti, CTO and co-founder of web analytics firm Parsely. “All of the platforms, what they’re really concerned about with fake news is that I think you kind of draw on a bank account of trust with the user. If you come across that stuff too much, you declare it to be a problem, and you stop using it. So they have to play this delicate balance — ‘We can’t show you too many ads or show you too much spammy content.’”

Another factor is the fake-news imbroglio that blew up in Facebook’s face in the past year, leading lawmakers to threaten regulation. Facebook responded by trying to police fake news, which has proved to be a challenge. Further de-emphasizing news or taking it out of the feed altogether is one way to deal with the problem.

As to the Explore test, Facebook said: “There is no current plan to roll this out beyond these test countries or to charge pages on Facebook to pay for all their distribution in Fecebook News Feed or Explore.” That was cold comfort to those publishers who depend on the news feed to reach audiences, though. As much as Facebook has declined in reach, it’s still a significant source of traffic for many publishers, which have already seen their direct traffic from Facebook decline in recent months, if not years, as Facebook has prioritized users’ posts and video content in the news feed.

Some publishers whose audience strategy is closely tied to Facebook and follow the company closely are starting to consider the possibility of a newsless news feed. An executive at a traditional publishing company said this is “definitely on our minds” given the company gets a “ton of traffic from Facebook,” and it’s a risk the company has to think about in the next few years. “It would be seismic shift,” said another publishing exec.


“There’s good reason to be concerned if publishers’ content becomes separated out of the main news feed,” said Vivian Schiller, a former Twitter news executive. “Their criteria [for the Explore test] was about user experience. That’s their business. But it’s hard to imagine this not having a deleterious effect on publishers.”

There are other reasons for Facebook to go in this direction. Facebook could make an exception for publishers and other commercial content providers that pay to be in the news feed, which could mean more revenue for Facebook. Separating news from the feed also could give Facebook a way to test a potential new product, similar to how it took Messenger out of the site and made it its own app, Schiller said.

Of course, none of this is a fait accompli. There’s good reason to think Facebook will keep news in the feed. Scrolling through the news feed is the core daily habit for most Facebook users. It’s what Facebook uses to promote its many other products, like the Watch video tab and Marketplace. It’s hard to get people to toggle from the news feed to other places on Facebook.

That said, even if a newsless news feed doesn’t materialize, publishers have to adapt. Facebook, and Google, are here to stay, and Facebook has proven time and time again that it’s not always going to act in publishers’ interests. Publishers have to take matters into their own hands, and take advantage of other audience and revenue opportunities.


Article Source : DIGIDAY.com

Snapchat Is Finally Opening Up Pixel Tracking for Marketers

A year ago, TechStyle—the parent company to ecommerce brands Fabletics, JustFab and ShoeDazzle—began running Snapchat ads to promote shoe and apparel merchandise. But like other stats-obsessed ecommerce companies, TechStyle’s advertising has one goal: Sell more stuff, and the retailer didn’t have a direct way to tell if someone bought a product after seeing an ad.

In recent weeks, the retailer has been one of the first advertisers to test Snapchat’s long-awaited conversion pixel that allows advertisers to create pieces of code on websites to track specific actions that someone takes after seeing an ad. Dubbed Snap Pixel, Snapchat’s proprietary conversion pixels are the first step in building out Snapchat’s performance-based advertising model that’s geared toward direct response marketers that want to connect the dots between ads served within the app and website traffic.

Facebook, Google and others also offer pixels or tags that help advertisers measure and target their ads. Before beginning to ramp up its ads business a couple of years ago, Snapchat famously shied away from sophisticated targeted ads, with CEO Evan Spiegel calling those ads “creepy.” But like all ad-supported tech platforms, Snapchat is building out an ad-tech stack with measurement, analytic and tracking tools to compete alongside heavyweights in digital advertising.

“It’s still pretty early days so there are some things that we’re testing and learning on, but we want to get as much data as we can,” said Laura Joukovski, svp of media at TechStyle Fashion Group. “The pixel gives us a whole new and better way of seeing what’s going on and a new opportunity to harvest direct-response signals beyond the click.”

Advertisers first create a pixel within Snapchat’s ad-buying tool by picking a website to track. For example, a retailer may want to see how many people visited the page on their ecommerce site after someone makes a purchase to measure who saw an ad and then converted on a website. Or, an advertiser could track the confirmation page of a website that someone sees after signing up for an email newsletter to see if Snap Ads led someone to fill out a form.

Once a pixel is set up, marketers can keep track of campaign stats in real time and analyze data collected within 28 days after someone has viewed or engaged with an ad. By the end of the year, the tags will include ad targeting that will allow brands to hone in on specific audiences and groups of people who have visited their websites. Snapchat will allow users to opt-out of retargeting.

“If you look at other digital marketing platforms, you’ve got Facebook and Google—they have very sophisticated tooling for direct-response advertisers,” Joukovski said. “Snapchat understands that if they want to play the game with us, they’ve got to give us tools.”

However, unlike Facebook and Google, Snapchat’s pixels are only being used for measurement initially. By the end of the year, the tags will include ad targeting that will allow brands to hone in on specific audiences and groups of people who have visited their websites.

“The pixel can be used to optimize the auction bidding around your conversion and try to serve ads to people who are most likely to convert based on their understanding of people’s behavior on other sites,” explained Joukovski. “Snapchat is not there yet.”

The results so far are promising. In its first test with Snap Pixels, TechStyle lowered the cost-per-purchase from its ads by 40 to 60 percent, which tracked the number of people who bought something within 24 hours of seeing an ad. For ShoeDazzle specifically, the cost-per-purchase was 63 percent while cost-per-sign up was 48 percent under their goal.

In terms of driving new leads, the retailer achieved a cost-per-sign up that was 30 to 50 percent lower than their goal. TechStyle claims that it was able to attribute 28 percent more conversions from its Snapchat ads by looking at a one day’s worth of view-through attribution. TechStyle did not provide specific revenue or sales data about its brands.

“There’s a whole population of people who are exposed to these ads that we’re going to be able to learn about—how are they interacting with the ads and how it’s driving them to the site,” she said.

Signet Jewelers—which owns Kay Jewelers, Zales and Jared—also plans to use Snap Pixel, and Omnicom’s Resolution Media is testing the tool for several retailers during the fourth quarter, though the agency declined to name specific clients.

Sarah Perkins, U.S. social lead for Resolution Media added that the upcoming ad-targeting portion to Snap Pixel will be particularly intriguing for setting up sophisticated placements. “It will make our targeting much more sophisticated and smart compared to some of the other targeting ways on the platform,” she said.

Article Source : Adweek.com

9 Social Media Engagement Tips for Facebook

Social Media Engagement Tips : Introduction

Facebook is the first thought that crosses most people’s minds when you mention the words ‘social media’… and for good reason. It has immense reach, and recent statistics show that it has slightly over 2 billion users. That is not only amazing, but it’s a potential goldmine for marketers hoping to expand their reach.

In this article, we’ll focus on several different tips to increase your engagement with your audience, and turn them from loyal fans into paying customers. All you need to do is be interesting, engaging, trustworthy and consistent… and your fans will trust your recommendations and buy what you’re selling.

We’ll focus on Facebook fan pages and Facebook groups in this article because both are free to set up. While fan pages are not as effective as they used to be because Facebook wants marketers to ‘pay to play’, it does have some reach. Either way, the same principles apply whether you’re running a fan page, group or even an email list. The mantra is always:

Be Interesting, Engaging and Trustworthy!

1. Pick a memorable name

This is the most important point. The name you pick for your page/group should be memorable, strong and catchy. It could be your brand or something related to your niche. ‘Jeff’s Kettlebell Zone’ is an example of a good name. ‘Jeff’s Fitness with Kettlebells for Men, Women and Grannies’ is not. Keep it short, relevant and simple.

2. Optimize for SEO

While search engine optimization is not the focus here, it doesn’t hurt to do it. Strategically insert your main keywords in you page name, description, etc. When you get 25 likes on your page, create a customized vanity URL. If we used the example from above, it would be: https://www.facebook.com/jeffskettlebellzone

3. Links, links and more links

Link to your page/group from anywhere you can think off. Link from your blogs, YouTube channels, emails, shortcuts in your product files (if you’re selling products) etc. The more links you have pointing to your page or group, the more people will find you. One of the keys to increasing your audience is to cast your net wide and make it as easy as possible to reel people in.

4. Increase your engagement

It doesn’t matter if you have one fan on your page or twenty thousand fans. You start engaging from day 1. Share pictures and videos and highlight interesting events or details. It doesn’t always have to be about selling. Ideally, you should only pitch once every 3 to 5 posts. This will ensure that your page has some balance. Nobody wants to be part of a pitch fest.

If you’re running a page dedicated to helping men get six pack abs, you can share a post about how ‘dad bods’ are the latest trend and ask them their opinions. You can bet that this will spark a lot of conversation and that’s fantastic because the Facebook algorithm loves to see engagement in pages and groups. It will look upon your page/group more favorably.

5. Make your members feel valued

You could run giveaways and contests to increase engagement. When you give away free items you’ll definitely perk everyone’s interest.
Generate conversation with your members. Reply to as many comments as you can. Post pictures and ask for captions. Do whatever you can to connect with your audience. This is ‘social’ media. Social means that it’s not a one-way street.

Many FB fan page/group owners do not interact enough with their audience. They just make a post or two and disappear, leaving the members to interact amongst themselves. It’s next to impossible to build loyalty and likeability if you’re never around to bond with your audience.

6. Avoid the cesspool

No matter what niche you’re in on how good you try to be, there will ALWAYS be a handful of people who post negative comments or try to troll your page. NEVER argue with them or engage in hot debate. You’ll just be sinking into a pit with them. It’s pointless and doesn’t help your image.

You can give polite answers and if they persist in being nasty, you can bring the ban hammer down on them and boot them out of your page or group. There is absolutely no need to endure nastiness from anyone. In fact, removing them quickly will not only mean less trouble for you, but will also keep your page/group a positive place to be.

7. Share useful posts

Feel free to share posts from other pages or sites in your page or group. It doesn’t always have to be about you and your brand. By sharing useful information with your fans, you’ll be providing value and building trust because you’re helping them with what they need.

8. Be consistent

Trust is built with consistency. Do not make one post every two months and expect engagement. Out of sight = out of mind. You need to post regularly. Posting once or twice every day is fine. Do not go overboard and post 10 times a day. The constant notifications will annoy your audience.

You should also plan your post timing. Depending on where most of your audience is located, you should post at a time when they’d be on Facebook. If your post goes out in the middle of the night when they’re fast asleep, there’ll not be as much engagement since your post will be buried amidst all the other posts that appear on their feed later in the day.

You’ll want to have a plan to determine just what you’ll post on a daily basis. It’s good to have a customer avatar so you know what type of content will fit with your audience.

9. Check your stats

Facebook Insights provides detailed analytics for you to know exactly how well your page or group is doing. Look at your stats and analyze them. If you’re lacking in a few areas, try a few strategies to overcome these issues. It may require more posts, better content, a different timing, etc. You’ll only know when you test it out.

Keep these 9 tips in mind when engaging an audience on Facebook and you’ll do better than most pages/groups out there. Always remember the mantra : “Be Interesting, Engaging and Trustworthy”.

“The best marketing strategy ever: Care”Gary Vaynerchuk

5 E-Mail Marketing Mistakes to Avoid

5 E-Mail Marketing Mistakes to Avoid : Introduction

We’ve all heard the saying ad nauseam – “The money is in the list!”

But, is it really?

The truth of the matter is that the money is in the relationship that you have with your list. There are marketers who have a responsive list of 2000 people and they generate more sales than their competitors who have lists with 30,000 and more people.

How is this even possible?  2 words : trust and loyalty

When you’re building a list, the people on your list are exactly that : people. They’re not numbers in your autoresponder. Far too many marketers focus on the size of their list instead of the quality of their list.

You want to be the type of marketer who can provide immense value to your subscribers and blend in promotional offers every now and then to get sales. Most of your subscribers will understand that you’re running a business, and if you’ve provided them enough value, they’ll trust you and buy from you.

Some of them will like you enough to buy from you just to support you. The key to reaching this level of success with email marketing is to treat people like people. In this article, we’ll look at common email marketing mistakes that so many marketers make.
If you commit these mistakes, not only will you alienate your list, but they’ll not trust you. If there’s no trust, you can forget about making sales. Everything depends on trust.

1. Misleading email subject lines

One very common mistake is to use subject lines like “Re:” or “Your account is closed” or some other ridiculous subject line that’s designed to grab attention just to make the reader open their email. This is a very poor attempt at getting people to open your emails.

If you need to resort to such measures, your email marketing skills are mediocre. Making someone think that you’re replying to their email by using the term “Re:” instantly makes them distrust you when they see that you’re just pitching them an offer.

The goal of a subject line is to perk their curiosity. Trying to mislead them or make them panic and open the email, only to discover that it’s the marketer employing a lame subterfuge is not going to bode well for the marketer in the long term.

2. Changing the ‘From’ address

Many times, marketers change their from address/name because they notice that their open rates are dropping like flies. The reason this happens is because their emails are either full of hype or are one promotion after another after another.

Subscribers on a list want value. They want to learn, they want to be entertained and they want something in return. Nobody wants to be on a list just to be marketed to. If that’s all you do, and your open rates suffer, changing your name or your from address is just going to add to the confusion.

How can you trust a marketer with more names and addresses than a phone book?

3. Long, boring emails

Your email should only be as long as it needs to be. The goal is to convey your point across succinctly. Avoid repetition and unnecessary hype. If your emails are long, they should be entertaining and engaging.

4. Poor formatting

Don’t make your reader struggle to read your email. Be aware that reading from a screen is more taxing on the eye than reading print on paper. Avoid using font that is too small or cursive.

The layout should be simple and the text must be easy to read. Don’t use white text on a black background or use a busy background that makes your email look like a Mardi Gras poster. Simplicity is the ultimate sophistication.

5. Not understanding your list

With some lists, such as those in the make money online niche, you can email your subscribers daily or even several times a day and they’ll generally be more tolerant. Try that same thing in a niche such as photography or golf, and your subscribers will be turned off by your ‘non-stop’ emails.

You must understand your list. Look at the unsubscribe rates. Do more people leave the list when you email often? Time to tone it down. Are your open rates dropping if you mail once a week only? Yes? Try emailing twice then.

There is no right or wrong answer here. You must test and see. Mistakes only occur when you assume that all lists are the same, and just hammer them with emails without a care in the world. Know your list… and you’ll be a much better email marketer.

Now that you know the 5 E-Mail Marketing Mistakes to avoid, steer clear of them at all cost. Always remember to find the right balance and treat your list like you would your friends and family. People are people and they deserve your respect. Treat them well and they’ll treat you well. It’s really that simple.