9 Social Media Engagement Tips for Facebook

Social Media Engagement Tips : Introduction

Facebook is the first thought that crosses most people’s minds when you mention the words ‘social media’… and for good reason. It has immense reach, and recent statistics show that it has slightly over 2 billion users. That is not only amazing, but it’s a potential goldmine for marketers hoping to expand their reach.

In this article, we’ll focus on several different tips to increase your engagement with your audience, and turn them from loyal fans into paying customers. All you need to do is be interesting, engaging, trustworthy and consistent… and your fans will trust your recommendations and buy what you’re selling.

We’ll focus on Facebook fan pages and Facebook groups in this article because both are free to set up. While fan pages are not as effective as they used to be because Facebook wants marketers to ‘pay to play’, it does have some reach. Either way, the same principles apply whether you’re running a fan page, group or even an email list. The mantra is always:

Be Interesting, Engaging and Trustworthy!

1. Pick a memorable name

This is the most important point. The name you pick for your page/group should be memorable, strong and catchy. It could be your brand or something related to your niche. ‘Jeff’s Kettlebell Zone’ is an example of a good name. ‘Jeff’s Fitness with Kettlebells for Men, Women and Grannies’ is not. Keep it short, relevant and simple.

2. Optimize for SEO

While search engine optimization is not the focus here, it doesn’t hurt to do it. Strategically insert your main keywords in you page name, description, etc. When you get 25 likes on your page, create a customized vanity URL. If we used the example from above, it would be: https://www.facebook.com/jeffskettlebellzone

3. Links, links and more links

Link to your page/group from anywhere you can think off. Link from your blogs, YouTube channels, emails, shortcuts in your product files (if you’re selling products) etc. The more links you have pointing to your page or group, the more people will find you. One of the keys to increasing your audience is to cast your net wide and make it as easy as possible to reel people in.

4. Increase your engagement

It doesn’t matter if you have one fan on your page or twenty thousand fans. You start engaging from day 1. Share pictures and videos and highlight interesting events or details. It doesn’t always have to be about selling. Ideally, you should only pitch once every 3 to 5 posts. This will ensure that your page has some balance. Nobody wants to be part of a pitch fest.

If you’re running a page dedicated to helping men get six pack abs, you can share a post about how ‘dad bods’ are the latest trend and ask them their opinions. You can bet that this will spark a lot of conversation and that’s fantastic because the Facebook algorithm loves to see engagement in pages and groups. It will look upon your page/group more favorably.

5. Make your members feel valued

You could run giveaways and contests to increase engagement. When you give away free items you’ll definitely perk everyone’s interest.
Generate conversation with your members. Reply to as many comments as you can. Post pictures and ask for captions. Do whatever you can to connect with your audience. This is ‘social’ media. Social means that it’s not a one-way street.

Many FB fan page/group owners do not interact enough with their audience. They just make a post or two and disappear, leaving the members to interact amongst themselves. It’s next to impossible to build loyalty and likeability if you’re never around to bond with your audience.

6. Avoid the cesspool

No matter what niche you’re in on how good you try to be, there will ALWAYS be a handful of people who post negative comments or try to troll your page. NEVER argue with them or engage in hot debate. You’ll just be sinking into a pit with them. It’s pointless and doesn’t help your image.

You can give polite answers and if they persist in being nasty, you can bring the ban hammer down on them and boot them out of your page or group. There is absolutely no need to endure nastiness from anyone. In fact, removing them quickly will not only mean less trouble for you, but will also keep your page/group a positive place to be.

7. Share useful posts

Feel free to share posts from other pages or sites in your page or group. It doesn’t always have to be about you and your brand. By sharing useful information with your fans, you’ll be providing value and building trust because you’re helping them with what they need.

8. Be consistent

Trust is built with consistency. Do not make one post every two months and expect engagement. Out of sight = out of mind. You need to post regularly. Posting once or twice every day is fine. Do not go overboard and post 10 times a day. The constant notifications will annoy your audience.

You should also plan your post timing. Depending on where most of your audience is located, you should post at a time when they’d be on Facebook. If your post goes out in the middle of the night when they’re fast asleep, there’ll not be as much engagement since your post will be buried amidst all the other posts that appear on their feed later in the day.

You’ll want to have a plan to determine just what you’ll post on a daily basis. It’s good to have a customer avatar so you know what type of content will fit with your audience.

9. Check your stats

Facebook Insights provides detailed analytics for you to know exactly how well your page or group is doing. Look at your stats and analyze them. If you’re lacking in a few areas, try a few strategies to overcome these issues. It may require more posts, better content, a different timing, etc. You’ll only know when you test it out.

Keep these 9 tips in mind when engaging an audience on Facebook and you’ll do better than most pages/groups out there. Always remember the mantra : “Be Interesting, Engaging and Trustworthy”.

“The best marketing strategy ever: Care”Gary Vaynerchuk

T-Shirt Ads : 5 Tips to optimize t-shirt ads on FB

How to optimize your t-shirt ads on Facebook

Facebook says it treats all product ads equally, but based on my selling experience I would say this is not the case. There’s a difference in how my t-shirt ads perform versus other product types, so for this post we’ll focus on ads specifically designed for selling t-shirts (and other upper body apparel—hoodies, tanks, long-sleeve shirts, etc.).

 

1. Photo posts are still the best ROI type of ads for shirts

There are two main types of posts you can/should make as a Teespring seller; link posts and photo posts. When advertising individual shirts you should always use a photo post. I recommend a photo size of 1200 x 1650 pixels. You can also add a call-to-action (i.e. “order now”) at the bottom or top of the photo since the overall size of the image is larger.

  • Photo posts are different because when you click them, a “theater” opens up on Facebook to make the image larger. The user then has to click a link in the post text area  (as I’ve described in tip number 2) if they want to navigate to the landing page. Photo posts require a two-step (two clicks) process for users to get to your Teespring campaign.

 

  • Link posts require one step (click) to get to the landing page (i.e. Teespring product page). When a user clicks the link image they’re taken directly to the website.

Even though photo posts require an extra step from shoppers, they seem to work the best when it comes to generating more impressions, clicks, shares, etc. from your target audience. After you create either of these post types on Facebook, you can then pick the ad objective like PPE, Website Conversion, Lead Ad, Click To Website, etc.

2. Keep your post text short and sweet

Posts should have 3 short lines of text; I personally put a blank line in-between each of them for readability. This is how I organize my text:

Line 1: Question or statement to stop the user from scrolling in their Newsfeed

Line 2: Blank

Line 3: Click Here –> Link to Teespring campaign

Line 4: Blank

Line 5: Ask them to do something social like: Tag another “X” you know now! (fill in with biker, pitt mom, soccer dad, etc.—whoever the audience is designed for.)

 

 

t-shirt ads
t-shirt ads PPE_ad_example

Keep in mind it’s good practice to add variables to your links (see GET variables) because they can help you differentiate which ads are driving which conversions.

3. Use comments to draw attention to your product URL

It’s good practice to keep your campaign URL front and center—after all, the whole point of the ad is to get your audience to convert.  Try the following on your photo post; first, comment on the post with your variable link, then reply twice to the comment and paste the same link. Then like all 3 comments. This will force the comment to stay at the top of your post—making it easily accessible to people viewing your photo ad.

 

t-shirt ads -PPE_Ad2_Exemple
t-shirt ads PPE_Ad2_Exemple

4. Choose the right objective for t-shirt ads

When creating a photo post ad, I would always recommend choosing “Website Conversion” as the ad objective. Of course, there are a few layers…but “Add To Cart” and/or “Purchase” objectives seem to work the best for me.

5. Look at ads from Facebook’s point of view

At the end of the day, Facebook’s main concern is NOT if your ad is generating sales or not.  Their main concern is their user’s experience. They know if they repeatedly let bad content into the Newsfeed, the user will eventually leave Facebook.  If that happens, both Facebook and advertisers lose out.

There are specific guidelines you should be aware of (to avoid ad violations), but often internet marketers need to push the envelop to get noticed. The trick is to walk this line without crossing over it. Also, keep in mind that Facebook constantly changes where this “line” is…and you can fully expect them to keep changing it to preserve their user experience across all of Facebook. Remember to keep your ear to the ground and pay attention to how your ads perform to ensure they’re fully optimized for conversions.

 

Source : Teespring community