9 Social Media Engagement Tips for Facebook

Social Media Engagement Tips : Introduction

Facebook is the first thought that crosses most people’s minds when you mention the words ‘social media’… and for good reason. It has immense reach, and recent statistics show that it has slightly over 2 billion users. That is not only amazing, but it’s a potential goldmine for marketers hoping to expand their reach.

In this article, we’ll focus on several different tips to increase your engagement with your audience, and turn them from loyal fans into paying customers. All you need to do is be interesting, engaging, trustworthy and consistent… and your fans will trust your recommendations and buy what you’re selling.

We’ll focus on Facebook fan pages and Facebook groups in this article because both are free to set up. While fan pages are not as effective as they used to be because Facebook wants marketers to ‘pay to play’, it does have some reach. Either way, the same principles apply whether you’re running a fan page, group or even an email list. The mantra is always:

Be Interesting, Engaging and Trustworthy!

1. Pick a memorable name

This is the most important point. The name you pick for your page/group should be memorable, strong and catchy. It could be your brand or something related to your niche. ‘Jeff’s Kettlebell Zone’ is an example of a good name. ‘Jeff’s Fitness with Kettlebells for Men, Women and Grannies’ is not. Keep it short, relevant and simple.

2. Optimize for SEO

While search engine optimization is not the focus here, it doesn’t hurt to do it. Strategically insert your main keywords in you page name, description, etc. When you get 25 likes on your page, create a customized vanity URL. If we used the example from above, it would be: https://www.facebook.com/jeffskettlebellzone

3. Links, links and more links

Link to your page/group from anywhere you can think off. Link from your blogs, YouTube channels, emails, shortcuts in your product files (if you’re selling products) etc. The more links you have pointing to your page or group, the more people will find you. One of the keys to increasing your audience is to cast your net wide and make it as easy as possible to reel people in.

4. Increase your engagement

It doesn’t matter if you have one fan on your page or twenty thousand fans. You start engaging from day 1. Share pictures and videos and highlight interesting events or details. It doesn’t always have to be about selling. Ideally, you should only pitch once every 3 to 5 posts. This will ensure that your page has some balance. Nobody wants to be part of a pitch fest.

If you’re running a page dedicated to helping men get six pack abs, you can share a post about how ‘dad bods’ are the latest trend and ask them their opinions. You can bet that this will spark a lot of conversation and that’s fantastic because the Facebook algorithm loves to see engagement in pages and groups. It will look upon your page/group more favorably.

5. Make your members feel valued

You could run giveaways and contests to increase engagement. When you give away free items you’ll definitely perk everyone’s interest.
Generate conversation with your members. Reply to as many comments as you can. Post pictures and ask for captions. Do whatever you can to connect with your audience. This is ‘social’ media. Social means that it’s not a one-way street.

Many FB fan page/group owners do not interact enough with their audience. They just make a post or two and disappear, leaving the members to interact amongst themselves. It’s next to impossible to build loyalty and likeability if you’re never around to bond with your audience.

6. Avoid the cesspool

No matter what niche you’re in on how good you try to be, there will ALWAYS be a handful of people who post negative comments or try to troll your page. NEVER argue with them or engage in hot debate. You’ll just be sinking into a pit with them. It’s pointless and doesn’t help your image.

You can give polite answers and if they persist in being nasty, you can bring the ban hammer down on them and boot them out of your page or group. There is absolutely no need to endure nastiness from anyone. In fact, removing them quickly will not only mean less trouble for you, but will also keep your page/group a positive place to be.

7. Share useful posts

Feel free to share posts from other pages or sites in your page or group. It doesn’t always have to be about you and your brand. By sharing useful information with your fans, you’ll be providing value and building trust because you’re helping them with what they need.

8. Be consistent

Trust is built with consistency. Do not make one post every two months and expect engagement. Out of sight = out of mind. You need to post regularly. Posting once or twice every day is fine. Do not go overboard and post 10 times a day. The constant notifications will annoy your audience.

You should also plan your post timing. Depending on where most of your audience is located, you should post at a time when they’d be on Facebook. If your post goes out in the middle of the night when they’re fast asleep, there’ll not be as much engagement since your post will be buried amidst all the other posts that appear on their feed later in the day.

You’ll want to have a plan to determine just what you’ll post on a daily basis. It’s good to have a customer avatar so you know what type of content will fit with your audience.

9. Check your stats

Facebook Insights provides detailed analytics for you to know exactly how well your page or group is doing. Look at your stats and analyze them. If you’re lacking in a few areas, try a few strategies to overcome these issues. It may require more posts, better content, a different timing, etc. You’ll only know when you test it out.

Keep these 9 tips in mind when engaging an audience on Facebook and you’ll do better than most pages/groups out there. Always remember the mantra : “Be Interesting, Engaging and Trustworthy”.

“The best marketing strategy ever: Care”Gary Vaynerchuk

The 6 Steps to Pinterest Marketing Success

Step 1: Pick Your Topic… Identify your target market…

Pinterest Marketing:

To carry out a good Pinterest marketing strategy, the first thing you need to do is clarify what your business is all about, what your brand is, and what your purpose is in the marketing world.

The following questions will help you clarify and understand what the marketing vision of your business is all about:

1- What kind of people are you trying to reach?

You probably already know who you direct your services to, because you see them constantly, they contact you if necessary, and that tells you what kind of people they are and how to treat them.

2- What do they look like?

Are they fat or skinny? Male or female? Old, young, or middle-aged?

3- What are they looking for?

What can your service provide for them? Do they need it to feel happy? Do they need it to survive? There are many possible angles.

4- What do you actually do for them?

Maybe you are already offering a service for a specific audience. That will give you a great vision of how exactly you can inform new people that fit into the same audience.

5- What kind of information would they be interested to know about and pay for?

You already know the needs of your customers; therefore, you know exactly what kind of information will be helpful to them in order to satisfy those needs. Why not create an info-product about it?

6- How much money are they actually paying you for it?

Knowing how much you usually charge them for your service is very important, because if you decide to create a product like a report, a video training program, software, or something directly related to your audience, you need to have an idea of how much it’s worth.

7- How would they like to reach that content?

Video, audio, writing, blogging? This is important to know. Just think about it. Think about what limitations there might be on their abilities to read, hear, watch, or use the computer. If they have no limitations, just ask them what they prefer. Do they like to read? Do they like to watch videos? Do they like to listen to audio? Do they like to use Pinterest?

8- Where are they from?

Maybe you have an audience that comes from other cities or even other countries. That happens often on Pinterest. You need to target everyone and adapt your information to fit all of their needs at the same time.

9- What are your competitors offering to your audience?

In the marketing world, it is very important to study the competition that targets your exact audience.

What do they generally offer? What things do they offer that you don’t? Do they have more clients? Do they work additional hours? Do they cover more needs than you do?

Can you offer a better service than your competitors? Once you know everything about your successful competitors, you should try to offer something better than they do. You can have special offers, free samples, free call consultations, special discounts, etc.

These questions are very important in deciding how to establish your Pinterest Marketing Strategy. You can position almost any kind of business via Pinterest, because Pinterest is more than just a website or a service; it is a large audience of people with real human needs who are waiting for you and your service to satisfy them.

Watch this video before moving on to the next step: