5 E-Mail Marketing Mistakes to Avoid

5 E-Mail Marketing Mistakes to Avoid : Introduction

We’ve all heard the saying ad nauseam – “The money is in the list!”

But, is it really?

The truth of the matter is that the money is in the relationship that you have with your list. There are marketers who have a responsive list of 2000 people and they generate more sales than their competitors who have lists with 30,000 and more people.

How is this even possible?  2 words : trust and loyalty

When you’re building a list, the people on your list are exactly that : people. They’re not numbers in your autoresponder. Far too many marketers focus on the size of their list instead of the quality of their list.

You want to be the type of marketer who can provide immense value to your subscribers and blend in promotional offers every now and then to get sales. Most of your subscribers will understand that you’re running a business, and if you’ve provided them enough value, they’ll trust you and buy from you.

Some of them will like you enough to buy from you just to support you. The key to reaching this level of success with email marketing is to treat people like people. In this article, we’ll look at common email marketing mistakes that so many marketers make.
If you commit these mistakes, not only will you alienate your list, but they’ll not trust you. If there’s no trust, you can forget about making sales. Everything depends on trust.

1. Misleading email subject lines

One very common mistake is to use subject lines like “Re:” or “Your account is closed” or some other ridiculous subject line that’s designed to grab attention just to make the reader open their email. This is a very poor attempt at getting people to open your emails.

If you need to resort to such measures, your email marketing skills are mediocre. Making someone think that you’re replying to their email by using the term “Re:” instantly makes them distrust you when they see that you’re just pitching them an offer.

The goal of a subject line is to perk their curiosity. Trying to mislead them or make them panic and open the email, only to discover that it’s the marketer employing a lame subterfuge is not going to bode well for the marketer in the long term.

2. Changing the ‘From’ address

Many times, marketers change their from address/name because they notice that their open rates are dropping like flies. The reason this happens is because their emails are either full of hype or are one promotion after another after another.

Subscribers on a list want value. They want to learn, they want to be entertained and they want something in return. Nobody wants to be on a list just to be marketed to. If that’s all you do, and your open rates suffer, changing your name or your from address is just going to add to the confusion.

How can you trust a marketer with more names and addresses than a phone book?

3. Long, boring emails

Your email should only be as long as it needs to be. The goal is to convey your point across succinctly. Avoid repetition and unnecessary hype. If your emails are long, they should be entertaining and engaging.

4. Poor formatting

Don’t make your reader struggle to read your email. Be aware that reading from a screen is more taxing on the eye than reading print on paper. Avoid using font that is too small or cursive.

The layout should be simple and the text must be easy to read. Don’t use white text on a black background or use a busy background that makes your email look like a Mardi Gras poster. Simplicity is the ultimate sophistication.

5. Not understanding your list

With some lists, such as those in the make money online niche, you can email your subscribers daily or even several times a day and they’ll generally be more tolerant. Try that same thing in a niche such as photography or golf, and your subscribers will be turned off by your ‘non-stop’ emails.

You must understand your list. Look at the unsubscribe rates. Do more people leave the list when you email often? Time to tone it down. Are your open rates dropping if you mail once a week only? Yes? Try emailing twice then.

There is no right or wrong answer here. You must test and see. Mistakes only occur when you assume that all lists are the same, and just hammer them with emails without a care in the world. Know your list… and you’ll be a much better email marketer.

Now that you know the 5 E-Mail Marketing Mistakes to avoid, steer clear of them at all cost. Always remember to find the right balance and treat your list like you would your friends and family. People are people and they deserve your respect. Treat them well and they’ll treat you well. It’s really that simple.

The Power of Blogging for Business

The Power of Blogging for Business

Blogging is a must for a business Nowadays. Whether you have a website featuring your product or not, a blog should be one thing to have. It isn’t enough to just put your products on display and hope for the best, your website is the place you are going to be marketing yourself or product/service.

One of the best ways to promote yourself or product/service is by having a blog. A blog is a special form of communication that allows those who visit your website to see what’s on your mind. Blogs can be used for many different things, the most common reasons for blogging include:

• Personal thoughts
• Up to date product information
• Future events
• Tips and tricks

I will use Aweber as an example of great use of a blog. Their main website at (www.aweber.com) features the main service they offer while on their blog (https://blog.aweber.com), they offer free tips related to landing pages, testing, email marketing, social media and more.

The blog helps generate reader engagement and exposes their service towards more people as a result. The simple model is to give away free information to build trust and authority so as a result, they would want to choose your product or service as a choice.
Now, let’s talk about the reasons why people use blogs.

Use Your Blog To Share Personal Thoughts

Blogging your thoughts is a great way to let your customer know who you really are and what you stand for. By sharing your feelings and day-to-day life, your customers feel as if they know you as a person and not just a company.

Creating social interaction is very beneficial for your business

Creating social interaction is very beneficial for your business. In fact, if people know where you stand, then they are more likely to purchase your products.

Blogging is just putting a simple thought, perhaps a paragraph long, onto your website.

Use Your Blog To Entertain

Blogs are also a way of keeping your clients entertained. While many of us just post our day-to-day business happenings, it’s important to remember that blogging isn’t just about what’s new with the business.

“Your clients want to be entertained.”

Using a blog on your website is the best way to entertain your clients and make them feel as if they’re part of your family.

A blog gives them that feeling. Keeping weekly updates of your company with a funny life anecdote will ensure your clients feel as if they’re a small part of the bigger whole that is your company.

Use your blog to entertain by giving small personal details, such as:

“I was so excited to see my new book online this morning, I forced my kids
to download it on their kindle in the hope they’ll show it off to their friends.
They, of course, rolled their eyes at me and said sweetly ‘of course we will’.
Teenagers. Gotta’ love ‘em.”

This paragraph blog does three things:

• Mentions your product
• Personalizes you as a human and not just a company, making you sound authentic and real.
• Gives your readers something they can identify with

By mentioning your product you are marketing and selling yourself in your blog. This is a brilliant way of ‘namedropping’ without being overly obvious about it.

This personal style blog is also a very handy technique to make sure your clients remember that you are a person just like they are. People want to have a personal connection. I much prefer shopping local (even though I pay more) than shopping at large retailers because I love the feeling of going into a store and having someone know my name. I also love the feeling of seeing the owner and telling them what a great job they have done on their recent store changes. It’s imperative you humanize yourself.

Giving your reader something funny they can identify with keeps them coming back to you. If your reader knows you have sarcastic teenagers living at home just like they do, then your reader will identify, laugh, and nod to themselves in agreement. In other words, you just got them hooked.

You don’t have to be a comedian, you don’t have to be constantly witty, you just have to be yourself in your blog and your readers will identify with you.

It’s not only one of the best marketing tools available to you, but your blog is the best way to make sure that your clients turn to your product first.

Use Your Blog To Share Valuable Tips & How To’s

What do most people do when they are online other than checking emails, socializing, etc? They look for information. They want to learn, discover and find a solution to their problem.

This is where your blog can also help. Don’t be afraid of sharing your best tips and tricks on your blog. Not only will your readers come back for more, you’ll also gain more trust and authority in your niche. As a result, you’ll sell more of your product or service.

Model what other popular blogs are doing. What topics are other blogs in your niche talking about which are getting a lot of engagement? What sorts of posts get your attention?

The purpose of a blog is to add your own taste and personality into it. A great example of a blog post sharing tips is this post by CopyBlogger.com – 7 Scientifically-Backed Copywriting Tips 

People love tips because it’s chunk sized and even if they know one or two of the tips, there are other tips they can take away.

Another great blog post idea is to share a “how to” where you give the steps on how to do something, for example: How To Write A High- Converting Sales Page In 7 Steps.

Give your reader the steps to follow so that they can do it themselves. You could either do this in written form or a video tutorial. You can use something as simple as Screen-O-Matic to record your screen (http://screen-o-matic.com). It’s free with an option to upgrade for more features.

If you want to go a little more advanced, you can take a look at ScreenFlow
for Mac (http://www.telestream.net/screenflow/) or Camtasia Studio
(http://www.techsmith.com/camtasia.html) which are both paid product but give you a lot more options to work with.

Check this article to learn How to Create a Blog Using WordPress.

Pinterest Cheat Sheet – How to use Pinterest in a nutshell

Pinterest Cheat Sheet

Follow Pinterest Cheat Sheet in this order, so mark every step of the process as you do them.  That will help you to keep track of everything you need to do.  Include additional steps if necessary.

1- Decide your topic by answering the Step 1 questions.

2- Create your Pinterest Account PERSONAL or BUSINESS.

3- Search for a hot keyword using the Google Keyword Planner.

4- Optimize your profile for mass traffic using your hot keyword.

5- Remember to include the same keyword in the description.

6- Upload your profile picture.

7- Create 4 different relevant boards on specific topics inside the niche.

8- Create 5 relevant pins per board (pin videos as well).

9- Get followers following people who own relevant boards.

10- Get followers commenting on relevant boards.

11- Get followers creating group boards and inviting relevant pinners.

12- Check the Top 7 Pinterest Marketing Tricks.

13- Check comments from your audience and share your opinion.

14- Answer all of the questions they ask; don’t leave them alone.

The 6 Steps to Pinterest Marketing Success

Step 1: Pick Your Topic… Identify your target market…

Pinterest Marketing:

To carry out a good Pinterest marketing strategy, the first thing you need to do is clarify what your business is all about, what your brand is, and what your purpose is in the marketing world.

The following questions will help you clarify and understand what the marketing vision of your business is all about:

1- What kind of people are you trying to reach?

You probably already know who you direct your services to, because you see them constantly, they contact you if necessary, and that tells you what kind of people they are and how to treat them.

2- What do they look like?

Are they fat or skinny? Male or female? Old, young, or middle-aged?

3- What are they looking for?

What can your service provide for them? Do they need it to feel happy? Do they need it to survive? There are many possible angles.

4- What do you actually do for them?

Maybe you are already offering a service for a specific audience. That will give you a great vision of how exactly you can inform new people that fit into the same audience.

5- What kind of information would they be interested to know about and pay for?

You already know the needs of your customers; therefore, you know exactly what kind of information will be helpful to them in order to satisfy those needs. Why not create an info-product about it?

6- How much money are they actually paying you for it?

Knowing how much you usually charge them for your service is very important, because if you decide to create a product like a report, a video training program, software, or something directly related to your audience, you need to have an idea of how much it’s worth.

7- How would they like to reach that content?

Video, audio, writing, blogging? This is important to know. Just think about it. Think about what limitations there might be on their abilities to read, hear, watch, or use the computer. If they have no limitations, just ask them what they prefer. Do they like to read? Do they like to watch videos? Do they like to listen to audio? Do they like to use Pinterest?

8- Where are they from?

Maybe you have an audience that comes from other cities or even other countries. That happens often on Pinterest. You need to target everyone and adapt your information to fit all of their needs at the same time.

9- What are your competitors offering to your audience?

In the marketing world, it is very important to study the competition that targets your exact audience.

What do they generally offer? What things do they offer that you don’t? Do they have more clients? Do they work additional hours? Do they cover more needs than you do?

Can you offer a better service than your competitors? Once you know everything about your successful competitors, you should try to offer something better than they do. You can have special offers, free samples, free call consultations, special discounts, etc.

These questions are very important in deciding how to establish your Pinterest Marketing Strategy. You can position almost any kind of business via Pinterest, because Pinterest is more than just a website or a service; it is a large audience of people with real human needs who are waiting for you and your service to satisfy them.

Watch this video before moving on to the next step:

How to Make a Website using WordPress

Make a Website using WordPress:

What is WordPress?

WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today.

Who uses WordPress?

Often beginners ask: Why should I use WordPress? Isn’t my old site good enough? Why do I need to make a Website using WordPress?

People often make the mistake of classifying WordPress as just a blogging platform. Although that used to be true in the past, WordPress has evolved through out the years into a versatile content management system (CMS). While you can still use WordPress to create a simple blog, now it also allows you to create fully functional websites and mobile applications.

The best part about WordPress is that it’s easy to use and flexible enough for just about anything. That’s the main reason why WordPress has grown so much in popularity. According to a recent survey, WordPress powers 22.5% of all websites on the internet.

You’re in good company if you use WordPress to publish on the web. Many famous blogs, news outlets, music sites, Fortune 500 companies and celebrities are using WordPress.

For example, famous blogs like Mashable and TechCrunch are both on WordPress. News outlets like The New York Times’ blogs and CNN’s on-air personality blogs all use WordPress, too.

If you’re ever curious about who uses WordPress, head on over to the WordPress site showcase and you’ll be impressed by the number of well-known sites and famous people using WordPress to power their websites.

How do I get started using WordPress?

Now you’re probably asking, “how do I get it?”

WordPress is free. Yep, that’s right – it’s 100% free.

WordPress can be downloaded for self-hosted installations from WordPress.org or it can also be used as a hosted service via WordPress.com.

To have total control over your blog, I suggest installing self-hosted wordpress. The benefits are huge.
You can, for example, install the plugins, themes and scripts of your choice, which allows you to customize your blog without limitations.

You will need, in this case, a domain name and a hosting service of course.

Watch the video and learn How to Make a Website using WordPress:

Video Source :  Learn WP With Chris YT Chnannel

HOW TO GET STARTED WITH PINTEREST ?

GET STARTED WITH PINTEREST

How to get started with Pinterest ?

Creating an account on Pinterest is an easy task and straightforward. I will avoid this point on this article.

You may simply follow the instructions to create and set up your account on Pinterest website.

Once these basic steps are completed, it is now time to start with the fun things like creating your boards and pinning images to them.

Keep in mind that Pinterest is a social site, so be social! Even if your intention is to advertise your business, start off by getting your name out there and being active with other members.

The best way to do this is by repinning images you like to one of your boards. You can have lots of boards, so we would suggest that you make a few favorite or fun boards. Don’t forget people love humor, so if you have this type of streak in your personality, let it shine through.

Here are a few examples of boards you could create:

My Daily Laugh Board
Favorite Breakfast Dishes
Best Books I Have Read
My Leisure Activities
My Wish List
My Dream Vacations

Each board will become a mini photo album of all your favorite things and is a good way to display your personality along with your business. There is no harm in pinning pictures of your business. You can show your home office with images of your desk, computer, office chair, plants etc. At first you want to refrain from blatant self promotion. As with any social site, this is considered a big NO NO!

When you visit the home page of Pinterest, you can see everything that is currently being pinned. Browse through them and start clicking the like button. If you see something that really catches your attention repin it to your own board.

At the same time make note of who is pinning what and look for people who are in the same type of business as you. You can follow these people and see exactly how they are using Pinterest in their business. This can give you great ideas of just how to use Pinterest to your advantage in business.

EASY WAYS TO USE PINTEREST

When it comes to using Pinterest, being creative and thinking outside the box is going to be extremely helpful to you. Whether you are planning on using Pinterest for business or pleasure, you want to make your content stand out from the crowd!

When you visit the main page of Pinterest, you are met with hundreds of the latest pins. Which ones are you drawn to and why? Make a note of what appeals to you and try and use this same type of attraction with the items that you pin.

Here are some neat ways to use Pinterest:

Use your boards to brainstorm and mind map a process. This could be a great way to develop new content, and you never know who might make a comment that could really help you. Use one of your boards to brand your business. Post images that reflect what your business is about and what you offer.

Use your Pinterest account to get exposure. Even commenting and repinning will get you noticed amongst other users. Why not host a contest or competition and ask people to pin pictures in a certain category or theme? This is a fun idea and could result in tons of new followers for you.

Post images of your products which are on your e-commerce or website. By just exposing people to things you may create a need that the people didn’t know they had.

A board is a great way to start a discussion or even a poll. You can ask people to Pin their favorite brand of certain items and then discuss what they do and don’t like about it. This could turn into very valuable market research material.

Remember that you can create numerous boards. When you first sign into your account you are given 5 boards. You can easily add more boards from your profile. Even when promoting a business you still want to share information about who you are. This should include books that you read and blogs you follow. Many marketers include their favorite foods and restaurants. If you travel and visit a wonderful place create a board for it!

All of these steps you are developing a following but more importantly you are building trust in possible business connections for the future. Don’t overlook Pinterest. Instead, think outside the box and use your account a little differently.

If you are more visual. Watch the video below to learn more. What exactly do you do on Pinterest? 

Pinterest For Business – Why Pinterest ?

Pinterest for Business – Why PINTEREST ?

Pinterest for Business ? You can’t really avoid seeing the word Pinterest anywhere you look today in the social media world. News about Pinterest is literally being splashed about all over the place. So what exactly is Pinterest and should it be a tool that you need to incorporate into your business?

The easiest way to explain what it is, is to look at it as a virtual image board. People ‘pin’ photos and videos to boards and others can ‘like’ them, add comments or ‘repin’ to their own boards.

Pinterest can be a great way to visually share the things you like. This can be as simple as sharing home decorating tips, showing off new furniture or even photos of your pets or your garden! The only limit to what you can share is set by your imagination!

Items are pinned to various boards which can be related to using categories on a blog post or website. A board can be labelled with terms such as:

Favorite Books/Movies
Things I love to Eat
My Garden
Places I would love to Travel to
And more…you get the idea.

Remember at one time you may have used a scrapbook to paste all your favorite things into? Well Pinterest is the virtual equivalent to this! You can now have your own personal online scrapbook which can be shared worldwide.

Of course this worldwide sharing idea is a boom to internet marketers. For anyone promoting a business there are ways to incorporate Pinterest for Business into your marketing endeavors.

The most important thing to remember about Pinterest for Business is that it is a visual site. If your business includes designs, images and photos, then you could really benefit from adding this new social site to your arsenal.

Pinterest has now been around for a few years, but it has become increasingly popular.

The most popular group of users are women in their mid twenties to thirties. With the increase in Pinterest, though, more men and businesses are trying to discover just how they can take advantage of this upcoming social trend. Don’t you ever wish you were in at the beginning of the Facebook age?

Pinterest has rules and etiquette policies that must be adhered to including being respectful, crediting sources and being authentic. If you have discovered Pinterest, now is definitely the time to create an account and start pinning some images to your boards.

If you are more visual. Watch this video to learn more. Pinterest For Business:

Read this article to learn how to start.

T-Shirt Ads : 5 Tips to optimize t-shirt ads on FB

How to optimize your t-shirt ads on Facebook

Facebook says it treats all product ads equally, but based on my selling experience I would say this is not the case. There’s a difference in how my t-shirt ads perform versus other product types, so for this post we’ll focus on ads specifically designed for selling t-shirts (and other upper body apparel—hoodies, tanks, long-sleeve shirts, etc.).

 

1. Photo posts are still the best ROI type of ads for shirts

There are two main types of posts you can/should make as a Teespring seller; link posts and photo posts. When advertising individual shirts you should always use a photo post. I recommend a photo size of 1200 x 1650 pixels. You can also add a call-to-action (i.e. “order now”) at the bottom or top of the photo since the overall size of the image is larger.

  • Photo posts are different because when you click them, a “theater” opens up on Facebook to make the image larger. The user then has to click a link in the post text area  (as I’ve described in tip number 2) if they want to navigate to the landing page. Photo posts require a two-step (two clicks) process for users to get to your Teespring campaign.

 

  • Link posts require one step (click) to get to the landing page (i.e. Teespring product page). When a user clicks the link image they’re taken directly to the website.

Even though photo posts require an extra step from shoppers, they seem to work the best when it comes to generating more impressions, clicks, shares, etc. from your target audience. After you create either of these post types on Facebook, you can then pick the ad objective like PPE, Website Conversion, Lead Ad, Click To Website, etc.

2. Keep your post text short and sweet

Posts should have 3 short lines of text; I personally put a blank line in-between each of them for readability. This is how I organize my text:

Line 1: Question or statement to stop the user from scrolling in their Newsfeed

Line 2: Blank

Line 3: Click Here –> Link to Teespring campaign

Line 4: Blank

Line 5: Ask them to do something social like: Tag another “X” you know now! (fill in with biker, pitt mom, soccer dad, etc.—whoever the audience is designed for.)

 

 

t-shirt ads
t-shirt ads PPE_ad_example

Keep in mind it’s good practice to add variables to your links (see GET variables) because they can help you differentiate which ads are driving which conversions.

3. Use comments to draw attention to your product URL

It’s good practice to keep your campaign URL front and center—after all, the whole point of the ad is to get your audience to convert.  Try the following on your photo post; first, comment on the post with your variable link, then reply twice to the comment and paste the same link. Then like all 3 comments. This will force the comment to stay at the top of your post—making it easily accessible to people viewing your photo ad.

 

t-shirt ads -PPE_Ad2_Exemple
t-shirt ads PPE_Ad2_Exemple

4. Choose the right objective for t-shirt ads

When creating a photo post ad, I would always recommend choosing “Website Conversion” as the ad objective. Of course, there are a few layers…but “Add To Cart” and/or “Purchase” objectives seem to work the best for me.

5. Look at ads from Facebook’s point of view

At the end of the day, Facebook’s main concern is NOT if your ad is generating sales or not.  Their main concern is their user’s experience. They know if they repeatedly let bad content into the Newsfeed, the user will eventually leave Facebook.  If that happens, both Facebook and advertisers lose out.

There are specific guidelines you should be aware of (to avoid ad violations), but often internet marketers need to push the envelop to get noticed. The trick is to walk this line without crossing over it. Also, keep in mind that Facebook constantly changes where this “line” is…and you can fully expect them to keep changing it to preserve their user experience across all of Facebook. Remember to keep your ear to the ground and pay attention to how your ads perform to ensure they’re fully optimized for conversions.

 

Source : Teespring community