The Power of Blogging for Business
Blogging is a must for a business Nowadays. Whether you have a website featuring your product or not, a blog should be one thing to have. It isn’t enough to just put your products on display and hope for the best, your website is the place you are going to be marketing yourself or product/service.
One of the best ways to promote yourself or product/service is by having a blog. A blog is a special form of communication that allows those who visit your website to see what’s on your mind. Blogs can be used for many different things, the most common reasons for blogging include:
• Personal thoughts
• Up to date product information
• Future events
• Tips and tricks
I will use Aweber as an example of great use of a blog. Their main website at (www.aweber.com) features the main service they offer while on their blog (https://blog.aweber.com), they offer free tips related to landing pages, testing, email marketing, social media and more.
The blog helps generate reader engagement and exposes their service towards more people as a result. The simple model is to give away free information to build trust and authority so as a result, they would want to choose your product or service as a choice.
Now, let’s talk about the reasons why people use blogs.
Use Your Blog To Share Personal Thoughts
Blogging your thoughts is a great way to let your customer know who you really are and what you stand for. By sharing your feelings and day-to-day life, your customers feel as if they know you as a person and not just a company.
Creating social interaction is very beneficial for your business
Creating social interaction is very beneficial for your business. In fact, if people know where you stand, then they are more likely to purchase your products.
Blogging is just putting a simple thought, perhaps a paragraph long, onto your website.
Use Your Blog To Entertain
Blogs are also a way of keeping your clients entertained. While many of us just post our day-to-day business happenings, it’s important to remember that blogging isn’t just about what’s new with the business.
“Your clients want to be entertained.”
Using a blog on your website is the best way to entertain your clients and make them feel as if they’re part of your family.
A blog gives them that feeling. Keeping weekly updates of your company with a funny life anecdote will ensure your clients feel as if they’re a small part of the bigger whole that is your company.
Use your blog to entertain by giving small personal details, such as:
“I was so excited to see my new book online this morning, I forced my kids
to download it on their kindle in the hope they’ll show it off to their friends.
They, of course, rolled their eyes at me and said sweetly ‘of course we will’.
Teenagers. Gotta’ love ‘em.”
This paragraph blog does three things:
• Mentions your product
• Personalizes you as a human and not just a company, making you sound authentic and real.
• Gives your readers something they can identify with
By mentioning your product you are marketing and selling yourself in your blog. This is a brilliant way of ‘namedropping’ without being overly obvious about it.
This personal style blog is also a very handy technique to make sure your clients remember that you are a person just like they are. People want to have a personal connection. I much prefer shopping local (even though I pay more) than shopping at large retailers because I love the feeling of going into a store and having someone know my name. I also love the feeling of seeing the owner and telling them what a great job they have done on their recent store changes. It’s imperative you humanize yourself.
Giving your reader something funny they can identify with keeps them coming back to you. If your reader knows you have sarcastic teenagers living at home just like they do, then your reader will identify, laugh, and nod to themselves in agreement. In other words, you just got them hooked.
You don’t have to be a comedian, you don’t have to be constantly witty, you just have to be yourself in your blog and your readers will identify with you.
It’s not only one of the best marketing tools available to you, but your blog is the best way to make sure that your clients turn to your product first.
Use Your Blog To Share Valuable Tips & How To’s
What do most people do when they are online other than checking emails, socializing, etc? They look for information. They want to learn, discover and find a solution to their problem.
This is where your blog can also help. Don’t be afraid of sharing your best tips and tricks on your blog. Not only will your readers come back for more, you’ll also gain more trust and authority in your niche. As a result, you’ll sell more of your product or service.
Model what other popular blogs are doing. What topics are other blogs in your niche talking about which are getting a lot of engagement? What sorts of posts get your attention?
The purpose of a blog is to add your own taste and personality into it. A great example of a blog post sharing tips is this post by CopyBlogger.com – 7 Scientifically-Backed Copywriting Tips
People love tips because it’s chunk sized and even if they know one or two of the tips, there are other tips they can take away.
Another great blog post idea is to share a “how to” where you give the steps on how to do something, for example: How To Write A High- Converting Sales Page In 7 Steps.
Give your reader the steps to follow so that they can do it themselves. You could either do this in written form or a video tutorial. You can use something as simple as Screen-O-Matic to record your screen (http://screen-o-matic.com). It’s free with an option to upgrade for more features.
If you want to go a little more advanced, you can take a look at ScreenFlow
for Mac (http://www.telestream.net/screenflow/) or Camtasia Studio
(http://www.techsmith.com/camtasia.html) which are both paid product but give you a lot more options to work with.
Check this article to learn How to Create a Blog Using WordPress.