Step 1: Pick Your Topic… Identify your target market…
To carry out a good Pinterest marketing strategy, the first thing you need to do is clarify what your business is all about, what your brand is, and what your purpose is in the marketing world.
The following questions will help you clarify and understand what the marketing vision of your business is all about:
1- What kind of people are you trying to reach?
You probably already know who you direct your services to, because you see them constantly, they contact you if necessary, and that tells you what kind of people they are and how to treat them.
2- What do they look like?
Are they fat or skinny? Male or female? Old, young, or middle-aged?
3- What are they looking for?
What can your service provide for them? Do they need it to feel happy? Do they need it to survive? There are many possible angles.
4- What do you actually do for them?
Maybe you are already offering a service for a specific audience. That will give you a great vision of how exactly you can inform new people that fit into the same audience.
5- What kind of information would they be interested to know about and pay for?
You already know the needs of your customers; therefore, you know exactly what kind of information will be helpful to them in order to satisfy those needs. Why not create an info-product about it?
6- How much money are they actually paying you for it?
Knowing how much you usually charge them for your service is very important, because if you decide to create a product like a report, a video training program, software, or something directly related to your audience, you need to have an idea of how much it’s worth.
7- How would they like to reach that content?
Video, audio, writing, blogging? This is important to know. Just think about it. Think about what limitations there might be on their abilities to read, hear, watch, or use the computer. If they have no limitations, just ask them what they prefer. Do they like to read? Do they like to watch videos? Do they like to listen to audio? Do they like to use Pinterest?
8- Where are they from?
Maybe you have an audience that comes from other cities or even other countries. That happens often on Pinterest. You need to target everyone and adapt your information to fit all of their needs at the same time.
9- What are your competitors offering to your audience?
In the marketing world, it is very important to study the competition that targets your exact audience.
What do they generally offer? What things do they offer that you don’t? Do they have more clients? Do they work additional hours? Do they cover more needs than you do?
Can you offer a better service than your competitors? Once you know everything about your successful competitors, you should try to offer something better than they do. You can have special offers, free samples, free call consultations, special discounts, etc.
These questions are very important in deciding how to establish your Pinterest Marketing Strategy. You can position almost any kind of business via Pinterest, because Pinterest is more than just a website or a service; it is a large audience of people with real human needs who are waiting for you and your service to satisfy them.
Watch this video before moving on to the next step:
Creating an account on Pinterest is an easy task and straightforward. I will avoid this point on this article.
You may simply follow the instructions to create and set up your account on Pinterest website.
Once these basic steps are completed, it is now time to start with the fun things like creating your boards and pinning images to them.
Keep in mind that Pinterest is a social site, so be social! Even if your intention is to advertise your business, start off by getting your name out there and being active with other members.
The best way to do this is by repinning images you like to one of your boards. You can have lots of boards, so we would suggest that you make a few favorite or fun boards. Don’t forget people love humor, so if you have this type of streak in your personality, let it shine through.
Here are a few examples of boards you could create:
My Daily Laugh Board Favorite Breakfast Dishes Best Books I Have Read My Leisure Activities My Wish List My Dream Vacations
Each board will become a mini photo album of all your favorite things and is a good way to display your personality along with your business. There is no harm in pinning pictures of your business. You can show your home office with images of your desk, computer, office chair, plants etc. At first you want to refrain from blatant self promotion. As with any social site, this is considered a big NO NO!
When you visit the home page of Pinterest, you can see everything that is currently being pinned. Browse through them and start clicking the like button. If you see something that really catches your attention repin it to your own board.
At the same time make note of who is pinning what and look for people who are in the same type of business as you. You can follow these people and see exactly how they are using Pinterest in their business. This can give you great ideas of just how to use Pinterest to your advantage in business.
EASY WAYS TO USE PINTEREST
When it comes to using Pinterest, being creative and thinking outside the box is going to be extremely helpful to you. Whether you are planning on using Pinterest for business or pleasure, you want to make your content stand out from the crowd!
When you visit the main page of Pinterest, you are met with hundreds of the latest pins. Which ones are you drawn to and why? Make a note of what appeals to you and try and use this same type of attraction with the items that you pin.
Here are some neat ways to use Pinterest:
Use your boards to brainstorm and mind map a process. This could be a great way to develop new content, and you never know who might make a comment that could really help you. Use one of your boards to brand your business. Post images that reflect what your business is about and what you offer.
Use your Pinterest account to get exposure. Even commenting and repinning will get you noticed amongst other users. Why not host a contest or competition and ask people to pin pictures in a certain category or theme? This is a fun idea and could result in tons of new followers for you.
Post images of your products which are on your e-commerce or website. By just exposing people to things you may create a need that the people didn’t know they had.
A board is a great way to start a discussion or even a poll. You can ask people to Pin their favorite brand of certain items and then discuss what they do and don’t like about it. This could turn into very valuable market research material.
Remember that you can create numerous boards. When you first sign into your account you are given 5 boards. You can easily add more boards from your profile. Even when promoting a business you still want to share information about who you are. This should include books that you read and blogs you follow. Many marketers include their favorite foods and restaurants. If you travel and visit a wonderful place create a board for it!
All of these steps you are developing a following but more importantly you are building trust in possible business connections for the future. Don’t overlook Pinterest. Instead, think outside the box and use your account a little differently.
Pinterest for Business ? You can’t really avoid seeing the word Pinterest anywhere you look today in the social media world. News about Pinterest is literally being splashed about all over the place. So what exactly is Pinterest and should it be a tool that you need to incorporate into your business?
The easiest way to explain what it is, is to look at it as a virtual image board. People ‘pin’ photos and videos to boards and others can ‘like’ them, add comments or ‘repin’ to their own boards.
Pinterest can be a great way to visually share the things you like. This can be as simple as sharing home decorating tips, showing off new furniture or even photos of your pets or your garden! The only limit to what you can share is set by your imagination!
Items are pinned to various boards which can be related to using categories on a blog post or website. A board can be labelled with terms such as:
Favorite Books/Movies Things I love to Eat My Garden Places I would love to Travel to And more…you get the idea.
Remember at one time you may have used a scrapbook to paste all your favorite things into? Well Pinterest is the virtual equivalent to this! You can now have your own personal online scrapbook which can be shared worldwide.
Of course this worldwide sharing idea is a boom to internet marketers. For anyone promoting a business there are ways to incorporate Pinterest for Business into your marketing endeavors.
The most important thing to remember about Pinterest for Business is that it is a visual site. If your business includes designs, images and photos, then you could really benefit from adding this new social site to your arsenal.
Pinterest has now been around for a few years, but it has become increasingly popular.
The most popular group of users are women in their mid twenties to thirties. With the increase in Pinterest, though, more men and businesses are trying to discover just how they can take advantage of this upcoming social trend. Don’t you ever wish you were in at the beginning of the Facebook age?
Pinterest has rules and etiquette policies that must be adhered to including being respectful, crediting sources and being authentic. If you have discovered Pinterest, now is definitely the time to create an account and start pinning some images to your boards.
If you are more visual. Watch this video to learn more. Pinterest For Business: