Social Media Marketing Archives

7 Reasons to Generate Passive Revenue with Facebook Pages

It’s no secret that you can make some serious money from Facebook fan Pages, but you might be wondering if it’s worth your time. While it may sound fun and easy, creating and maintaining a money-making Facebook Page does take some work up front. Once you get a fan base and an automating scheduling system in place, your Facebook Page can make you money while you’re enjoying a margarita on the beach.

From job uncertainty to extra savings, having multiple streams of income benefits people in several ways. Here are 7 reasons to consider generating passive income with Facebook Pages:

1. Unemployment

You never know what can happen with your job. Companies may need to lay off employees unexpectedly, you might need to take time off for health or family reasons – anything can happen, and it’s important to have a backup plan. Passive income from Facebook Pages gives you something to fall back on during those times. It buys you time while you figure things out.

2. Padding your savings

Passive income with Facebook Pages allows you to build up your savings without taking on a second job and taking up more of your time. You never know when you’ll be faced with an emergency, whether it be your health, a hefty car repair or a leaking roof.

3. Pay down debt

Use passive income from Facebook Pages to pay off your student loans, mortgage, credit cards or vehicle quicker and get that much closer to financial freedom.

4. Fun money

Want a sweet gaming system that your spouse thinks is ridiculous? Use Facebook Page income to pay for those fun things that you might not be able to justify spending your hard-earned money on. Or use it to treat yourself to a nice massage or a night out.

5. Holiday funds

Be prepared for the holidays by saving your Facebook Page funds for Christmas gifts. Holiday spending goes up every year, costing families thousands of dollars on gifts, food, decorations, travel expenses and more. Instead of dreading the gift-buying season, enjoy buying your family nice gifts without making a dent in your bank account.

6. Vacation fund

We can’t work all the time – everyone needs a vacation. In fact, it’s healthy! But more than 40% of Americans don’t take all of their vacation days. Don’t let money be an excuse. Use your Facebook income to fund your memory-making trips around the world.

7. Kids’ college fund

Why not let Facebook fund your kids’ college tuition? With college expenses as high as they are, it’s never too early to start planning for it. Facebook Page income over the years can make nice contributions toward tuition bills.

What’s Your Reason?

It’s a great idea to have multiple streams of income. Passive income with Facebook Pages acts as a nice backup during a job loss or tough times and can help with unexpected expenses. What could you do with some extra money? Find your reason why and start creating and monetizing your own Facebook fan Page!

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2018 could be the year Facebook banishes news from its feed

Will News disappear from Facebook news Feed ?

Publishers have a lot to gripe about when it comes to Facebook, from the platform choking off their referral traffic, dominating digital advertising and giving them whiplash with its constantly changing video strategy. But what if it got even worse?

In 2018, Facebook could take a step further and separate news from the Facebook news feed. It’s not a crazy idea. The platform tested a newsless news feed, called the Explore Feed, in six countries outside the U.S., causing a major publisher freakout. (Facebook said it didn’t expect to roll out the test further.) In the past year, Facebook also launched Watch, a TV-like video tab; and prioritized Facebook Groups, communities for people who share interests or characteristics — also underscoring the idea of separating user interaction from other media content.

Other platforms have made moves to separate users’ messages from media and brands’ content. Snapchat redesigned its app to separate users’ Facebook news feeds from brands’ content. Instagram is testing a private messaging app, which would take peer-to-peer chat out of the main app. Twitter has its Moments tab, a dedicated home for news and entertainment stories.

Fundamental to the success of platforms like Twitter and Facebook is keeping users happy, and as such, they’re always running experiments to see if changes will get people to return more often and stay longer. Given a lot of news is negative or controversial, a feed with no news (unless it’s shared by a user) could be less contentious and more enjoyable for users. And another group that likes less controversy, of course, is another important Facebook constituency: advertisers.

“Sometimes people get really annoyed and confused when they’re reading about their cousin’s bar mitzvah or whatever and they see a very serious story afterward,” said Andrew Montalenti, CTO and co-founder of web analytics firm Parsely. “All of the platforms, what they’re really concerned about with fake news is that I think you kind of draw on a bank account of trust with the user. If you come across that stuff too much, you declare it to be a problem, and you stop using it. So they have to play this delicate balance — ‘We can’t show you too many ads or show you too much spammy content.’”

Another factor is the fake-news imbroglio that blew up in Facebook’s face in the past year, leading lawmakers to threaten regulation. Facebook responded by trying to police fake news, which has proved to be a challenge. Further de-emphasizing news or taking it out of the feed altogether is one way to deal with the problem.

As to the Explore test, Facebook said: “There is no current plan to roll this out beyond these test countries or to charge pages on Facebook to pay for all their distribution in Fecebook News Feed or Explore.” That was cold comfort to those publishers who depend on the news feed to reach audiences, though. As much as Facebook has declined in reach, it’s still a significant source of traffic for many publishers, which have already seen their direct traffic from Facebook decline in recent months, if not years, as Facebook has prioritized users’ posts and video content in the news feed.

Some publishers whose audience strategy is closely tied to Facebook and follow the company closely are starting to consider the possibility of a newsless news feed. An executive at a traditional publishing company said this is “definitely on our minds” given the company gets a “ton of traffic from Facebook,” and it’s a risk the company has to think about in the next few years. “It would be seismic shift,” said another publishing exec.

“There’s good reason to be concerned if publishers’ content becomes separated out of the main news feed,” said Vivian Schiller, a former Twitter news executive. “Their criteria [for the Explore test] was about user experience. That’s their business. But it’s hard to imagine this not having a deleterious effect on publishers.”

There are other reasons for Facebook to go in this direction. Facebook could make an exception for publishers and other commercial content providers that pay to be in the news feed, which could mean more revenue for Facebook. Separating news from the feed also could give Facebook a way to test a potential new product, similar to how it took Messenger out of the site and made it its own app, Schiller said.

Of course, none of this is a fait accompli. There’s good reason to think Facebook will keep news in the feed. Scrolling through the news feed is the core daily habit for most Facebook users. It’s what Facebook uses to promote its many other products, like the Watch video tab and Marketplace. It’s hard to get people to toggle from the news feed to other places on Facebook.

That said, even if a newsless news feed doesn’t materialize, publishers have to adapt. Facebook, and Google, are here to stay, and Facebook has proven time and time again that it’s not always going to act in publishers’ interests. Publishers have to take matters into their own hands, and take advantage of other audience and revenue opportunities.

Article Source : DIGIDAY.com

Snapchat Is Finally Opening Up Pixel Tracking for Marketers

A year ago, TechStyle—the parent company to ecommerce brands Fabletics, JustFab and ShoeDazzle—began running Snapchat ads to promote shoe and apparel merchandise. But like other stats-obsessed ecommerce companies, TechStyle’s advertising has one goal: Sell more stuff, and the retailer didn’t have a direct way to tell if someone bought a product after seeing an ad.

In recent weeks, the retailer has been one of the first advertisers to test Snapchat’s long-awaited conversion pixel that allows advertisers to create pieces of code on websites to track specific actions that someone takes after seeing an ad. Dubbed Snap Pixel, Snapchat’s proprietary conversion pixels are the first step in building out Snapchat’s performance-based advertising model that’s geared toward direct response marketers that want to connect the dots between ads served within the app and website traffic.

Facebook, Google and others also offer pixels or tags that help advertisers measure and target their ads. Before beginning to ramp up its ads business a couple of years ago, Snapchat famously shied away from sophisticated targeted ads, with CEO Evan Spiegel calling those ads “creepy.” But like all ad-supported tech platforms, Snapchat is building out an ad-tech stack with measurement, analytic and tracking tools to compete alongside heavyweights in digital advertising.

“It’s still pretty early days so there are some things that we’re testing and learning on, but we want to get as much data as we can,” said Laura Joukovski, svp of media at TechStyle Fashion Group. “The pixel gives us a whole new and better way of seeing what’s going on and a new opportunity to harvest direct-response signals beyond the click.”

Advertisers first create a pixel within Snapchat’s ad-buying tool by picking a website to track. For example, a retailer may want to see how many people visited the page on their ecommerce site after someone makes a purchase to measure who saw an ad and then converted on a website. Or, an advertiser could track the confirmation page of a website that someone sees after signing up for an email newsletter to see if Snap Ads led someone to fill out a form.

Once a pixel is set up, marketers can keep track of campaign stats in real time and analyze data collected within 28 days after someone has viewed or engaged with an ad. By the end of the year, the tags will include ad targeting that will allow brands to hone in on specific audiences and groups of people who have visited their websites. Snapchat will allow users to opt-out of retargeting.

“If you look at other digital marketing platforms, you’ve got Facebook and Google—they have very sophisticated tooling for direct-response advertisers,” Joukovski said. “Snapchat understands that if they want to play the game with us, they’ve got to give us tools.”

However, unlike Facebook and Google, Snapchat’s pixels are only being used for measurement initially. By the end of the year, the tags will include ad targeting that will allow brands to hone in on specific audiences and groups of people who have visited their websites.

“The pixel can be used to optimize the auction bidding around your conversion and try to serve ads to people who are most likely to convert based on their understanding of people’s behavior on other sites,” explained Joukovski. “Snapchat is not there yet.”

The results so far are promising. In its first test with Snap Pixels, TechStyle lowered the cost-per-purchase from its ads by 40 to 60 percent, which tracked the number of people who bought something within 24 hours of seeing an ad. For ShoeDazzle specifically, the cost-per-purchase was 63 percent while cost-per-sign up was 48 percent under their goal.

In terms of driving new leads, the retailer achieved a cost-per-sign up that was 30 to 50 percent lower than their goal. TechStyle claims that it was able to attribute 28 percent more conversions from its Snapchat ads by looking at a one day’s worth of view-through attribution. TechStyle did not provide specific revenue or sales data about its brands.

“There’s a whole population of people who are exposed to these ads that we’re going to be able to learn about—how are they interacting with the ads and how it’s driving them to the site,” she said.

Signet Jewelers—which owns Kay Jewelers, Zales and Jared—also plans to use Snap Pixel, and Omnicom’s Resolution Media is testing the tool for several retailers during the fourth quarter, though the agency declined to name specific clients.

Sarah Perkins, U.S. social lead for Resolution Media added that the upcoming ad-targeting portion to Snap Pixel will be particularly intriguing for setting up sophisticated placements. “It will make our targeting much more sophisticated and smart compared to some of the other targeting ways on the platform,” she said.

Article Source : Adweek.com

9 Social Media Engagement Tips for Facebook

Social Media Engagement Tips : Introduction

Facebook is the first thought that crosses most people’s minds when you mention the words ‘social media’… and for good reason. It has immense reach, and recent statistics show that it has slightly over 2 billion users. That is not only amazing, but it’s a potential goldmine for marketers hoping to expand their reach.

In this article, we’ll focus on several different tips to increase your engagement with your audience, and turn them from loyal fans into paying customers. All you need to do is be interesting, engaging, trustworthy and consistent… and your fans will trust your recommendations and buy what you’re selling.

We’ll focus on Facebook fan pages and Facebook groups in this article because both are free to set up. While fan pages are not as effective as they used to be because Facebook wants marketers to ‘pay to play’, it does have some reach. Either way, the same principles apply whether you’re running a fan page, group or even an email list. The mantra is always:

“Be Interesting, Engaging and Trustworthy!”

1. Pick a memorable name

This is the most important point. The name you pick for your page/group should be memorable, strong and catchy. It could be your brand or something related to your niche. ‘Jeff’s Kettlebell Zone’ is an example of a good name. ‘Jeff’s Fitness with Kettlebells for Men, Women and Grannies’ is not. Keep it short, relevant and simple.

2. Optimize for SEO

While search engine optimization is not the focus here, it doesn’t hurt to do it. Strategically insert your main keywords in you page name, description, etc. When you get 25 likes on your page, create a customized vanity URL. If we used the example from above, it would be: https://www.facebook.com/jeffskettlebellzone

3. Links, links and more links

Link to your page/group from anywhere you can think off. Link from your blogs, YouTube channels, emails, shortcuts in your product files (if you’re selling products) etc. The more links you have pointing to your page or group, the more people will find you. One of the keys to increasing your audience is to cast your net wide and make it as easy as possible to reel people in.

4. Increase your engagement

It doesn’t matter if you have one fan on your page or twenty thousand fans. You start engaging from day 1. Share pictures and videos and highlight interesting events or details. It doesn’t always have to be about selling. Ideally, you should only pitch once every 3 to 5 posts. This will ensure that your page has some balance. Nobody wants to be part of a pitch fest.

If you’re running a page dedicated to helping men get six pack abs, you can share a post about how ‘dad bods’ are the latest trend and ask them their opinions. You can bet that this will spark a lot of conversation and that’s fantastic because the Facebook algorithm loves to see engagement in pages and groups. It will look upon your page/group more favorably.

5. Make your members feel valued

You could run giveaways and contests to increase engagement. When you give away free items you’ll definitely perk everyone’s interest.
Generate conversation with your members. Reply to as many comments as you can. Post pictures and ask for captions. Do whatever you can to connect with your audience. This is ‘social’ media. Social means that it’s not a one-way street.

Many FB fan page/group owners do not interact enough with their audience. They just make a post or two and disappear, leaving the members to interact amongst themselves. It’s next to impossible to build loyalty and likeability if you’re never around to bond with your audience.

6. Avoid the cesspool

No matter what niche you’re in on how good you try to be, there will ALWAYS be a handful of people who post negative comments or try to troll your page. NEVER argue with them or engage in hot debate. You’ll just be sinking into a pit with them. It’s pointless and doesn’t help your image.

You can give polite answers and if they persist in being nasty, you can bring the ban hammer down on them and boot them out of your page or group. There is absolutely no need to endure nastiness from anyone. In fact, removing them quickly will not only mean less trouble for you, but will also keep your page/group a positive place to be.

7. Share useful posts

Feel free to share posts from other pages or sites in your page or group. It doesn’t always have to be about you and your brand. By sharing useful information with your fans, you’ll be providing value and building trust because you’re helping them with what they need.

8. Be consistent

Trust is built with consistency. Do not make one post every two months and expect engagement. Out of sight = out of mind. You need to post regularly. Posting once or twice every day is fine. Do not go overboard and post 10 times a day. The constant notifications will annoy your audience.

You should also plan your post timing. Depending on where most of your audience is located, you should post at a time when they’d be on Facebook. If your post goes out in the middle of the night when they’re fast asleep, there’ll not be as much engagement since your post will be buried amidst all the other posts that appear on their feed later in the day.

You’ll want to have a plan to determine just what you’ll post on a daily basis. It’s good to have a customer avatar so you know what type of content will fit with your audience.

9. Check your stats

Facebook Insights provides detailed analytics for you to know exactly how well your page or group is doing. Look at your stats and analyze them. If you’re lacking in a few areas, try a few strategies to overcome these issues. It may require more posts, better content, a different timing, etc. You’ll only know when you test it out.

Keep these 9 tips in mind when engaging an audience on Facebook and you’ll do better than most pages/groups out there. Always remember the mantra : “Be Interesting, Engaging and Trustworthy”.

“The best marketing strategy ever: Care” – Gary Vaynerchuk

The 6 Steps to Pinterest Marketing Success

Step 1: Pick Your Topic… Identify your target market…

Pinterest Marketing:

To carry out a good Pinterest marketing strategy, the first thing you need to do is clarify what your business is all about, what your brand is, and what your purpose is in the marketing world.

The following questions will help you clarify and understand what the marketing vision of your business is all about:

1- What kind of people are you trying to reach?

You probably already know who you direct your services to, because you see them constantly, they contact you if necessary, and that tells you what kind of people they are and how to treat them.

2- What do they look like?

Are they fat or skinny? Male or female? Old, young, or middle-aged?

3- What are they looking for?

What can your service provide for them? Do they need it to feel happy? Do they need it to survive? There are many possible angles.

4- What do you actually do for them?

Maybe you are already offering a service for a specific audience. That will give you a great vision of how exactly you can inform new people that fit into the same audience.

5- What kind of information would they be interested to know about and pay for?

You already know the needs of your customers; therefore, you know exactly what kind of information will be helpful to them in order to satisfy those needs. Why not create an info-product about it?

6- How much money are they actually paying you for it?

Knowing how much you usually charge them for your service is very important, because if you decide to create a product like a report, a video training program, software, or something directly related to your audience, you need to have an idea of how much it’s worth.

7- How would they like to reach that content?

Video, audio, writing, blogging? This is important to know. Just think about it. Think about what limitations there might be on their abilities to read, hear, watch, or use the computer. If they have no limitations, just ask them what they prefer. Do they like to read? Do they like to watch videos? Do they like to listen to audio? Do they like to use Pinterest?

8- Where are they from?

Maybe you have an audience that comes from other cities or even other countries. That happens often on Pinterest. You need to target everyone and adapt your information to fit all of their needs at the same time.

9- What are your competitors offering to your audience?

In the marketing world, it is very important to study the competition that targets your exact audience.

What do they generally offer? What things do they offer that you don’t? Do they have more clients? Do they work additional hours? Do they cover more needs than you do?

Can you offer a better service than your competitors? Once you know everything about your successful competitors, you should try to offer something better than they do. You can have special offers, free samples, free call consultations, special discounts, etc.

These questions are very important in deciding how to establish your Pinterest Marketing Strategy. You can position almost any kind of business via Pinterest, because Pinterest is more than just a website or a service; it is a large audience of people with real human needs who are waiting for you and your service to satisfy them.

Watch this video before moving on to the next step:

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HOW TO GET STARTED WITH PINTEREST ?

GET STARTED WITH PINTEREST

How to get started with Pinterest ?

Creating an account on Pinterest is an easy task and straightforward. I will avoid this point on this article.

You may simply follow the instructions to create and set up your account on Pinterest website.

Once these basic steps are completed, it is now time to start with the fun things like creating your boards and pinning images to them.

Keep in mind that Pinterest is a social site, so be social! Even if your intention is to advertise your business, start off by getting your name out there and being active with other members.

The best way to do this is by repinning images you like to one of your boards. You can have lots of boards, so we would suggest that you make a few favorite or fun boards. Don’t forget people love humor, so if you have this type of streak in your personality, let it shine through.

Here are a few examples of boards you could create:

My Daily Laugh Board
Favorite Breakfast Dishes
Best Books I Have Read
My Leisure Activities
My Wish List
My Dream Vacations

Each board will become a mini photo album of all your favorite things and is a good way to display your personality along with your business. There is no harm in pinning pictures of your business. You can show your home office with images of your desk, computer, office chair, plants etc. At first you want to refrain from blatant self promotion. As with any social site, this is considered a big NO NO!

When you visit the home page of Pinterest, you can see everything that is currently being pinned. Browse through them and start clicking the like button. If you see something that really catches your attention repin it to your own board.

At the same time make note of who is pinning what and look for people who are in the same type of business as you. You can follow these people and see exactly how they are using Pinterest in their business. This can give you great ideas of just how to use Pinterest to your advantage in business.

EASY WAYS TO USE PINTEREST

When it comes to using Pinterest, being creative and thinking outside the box is going to be extremely helpful to you. Whether you are planning on using Pinterest for business or pleasure, you want to make your content stand out from the crowd!

When you visit the main page of Pinterest, you are met with hundreds of the latest pins. Which ones are you drawn to and why? Make a note of what appeals to you and try and use this same type of attraction with the items that you pin.

Here are some neat ways to use Pinterest:

Use your boards to brainstorm and mind map a process. This could be a great way to develop new content, and you never know who might make a comment that could really help you. Use one of your boards to brand your business. Post images that reflect what your business is about and what you offer.

Use your Pinterest account to get exposure. Even commenting and repinning will get you noticed amongst other users. Why not host a contest or competition and ask people to pin pictures in a certain category or theme? This is a fun idea and could result in tons of new followers for you.

Post images of your products which are on your e-commerce or website. By just exposing people to things you may create a need that the people didn’t know they had.

A board is a great way to start a discussion or even a poll. You can ask people to Pin their favorite brand of certain items and then discuss what they do and don’t like about it. This could turn into very valuable market research material.

Remember that you can create numerous boards. When you first sign into your account you are given 5 boards. You can easily add more boards from your profile. Even when promoting a business you still want to share information about who you are. This should include books that you read and blogs you follow. Many marketers include their favorite foods and restaurants. If you travel and visit a wonderful place create a board for it!

All of these steps you are developing a following but more importantly you are building trust in possible business connections for the future. Don’t overlook Pinterest. Instead, think outside the box and use your account a little differently.

If you are more visual. Watch the video below to learn more. What exactly do you do on Pinterest?

Pinterest For Business – Why Pinterest ?

Pinterest for Business – Why PINTEREST ?

Pinterest for Business ? You can’t really avoid seeing the word Pinterest anywhere you look today in the social media world. News about Pinterest is literally being splashed about all over the place. So what exactly is Pinterest and should it be a tool that you need to incorporate into your business?

The easiest way to explain what it is, is to look at it as a virtual image board. People ‘pin’ photos and videos to boards and others can ‘like’ them, add comments or ‘repin’ to their own boards.

Pinterest can be a great way to visually share the things you like. This can be as simple as sharing home decorating tips, showing off new furniture or even photos of your pets or your garden! The only limit to what you can share is set by your imagination!

Items are pinned to various boards which can be related to using categories on a blog post or website. A board can be labelled with terms such as:

Favorite Books/Movies
Things I love to Eat
My Garden
Places I would love to Travel to
And more…you get the idea.

Remember at one time you may have used a scrapbook to paste all your favorite things into? Well Pinterest is the virtual equivalent to this! You can now have your own personal online scrapbook which can be shared worldwide.

Of course this worldwide sharing idea is a boom to internet marketers. For anyone promoting a business there are ways to incorporate Pinterest for Business into your marketing endeavors.

The most important thing to remember about Pinterest for Business is that it is a visual site. If your business includes designs, images and photos, then you could really benefit from adding this new social site to your arsenal.

Pinterest has now been around for a few years, but it has become increasingly popular.

The most popular group of users are women in their mid twenties to thirties. With the increase in Pinterest, though, more men and businesses are trying to discover just how they can take advantage of this upcoming social trend. Don’t you ever wish you were in at the beginning of the Facebook age?

Pinterest has rules and etiquette policies that must be adhered to including being respectful, crediting sources and being authentic. If you have discovered Pinterest, now is definitely the time to create an account and start pinning some images to your boards.

If you are more visual. Watch this video to learn more. Pinterest For Business:

Read this article to learn how to start.